2016

Wix Taps DreamWorks For Super Bowl Ad

One returning Super Bowl advertiser may reap the blessings of good timing provided by the departure of another. Web-development platform Wix.com is coming back to Big Game advertising after last year’s initial TV ad even as one of its chief rivals as a digital brand for the Super Bowl stage, GoDaddy.com, announced it’s dropping out after a decade. Wix.com is…

2017 Honda Ridgeline Pickup to Make TV Debut During Super Bowl 50

ollowing its world debut at January’s North American International Auto Show in Detroit, the all-new 2017 Honda Ridgeline is set to debut on television to well over 100 million viewers on Sun., Feb. 7, during the 3rd quarter of Super Bowl 50. Honda will execute activations across several platforms, screens and Internet properties to promote the ad and the 2017…

CBS Has All Eyes On Historic Super Bowl 50

As CBS continues its countdown to its exclusive broadcast of Super Bowl 50 on Sunday, Feb. 7, 2016, the Corporation will provide extensive coverage of the event across its various divisions, including CBS Sports, CBS Entertainment, CBS News, CBS Sports Network, SHOWTIME Sports, CBS Sports Digital, CBSN, CBS Sports Radio, CBS Radio, CBS Television Distribution and CBS Television Stations. Beginning…

LG Taps Ridley Scott’s RSA Films for First-Ever Super Bowl Commercial

LG Electronics (LG) announced today that the company’s first-ever Super Bowl commercial will be produced by Ridley Scott’s production company, RSA Films. Jake Scott will direct the spot that showcases LG’s widely acclaimed OLED TV technology and introduces a soon-to-be announced addition to its OLED TV line. LG’s Super Bowl 50 commercial spot will illustrate the company’s commitment to exploring…