2016

Stunning infographic charts the skyrocketing cost of a Super Bowl ad

Stunning infographic charts the skyrocketing cost of a Super Bowl ad

As the Super Bowl continues to shatter television ratings records (the Patriots’ victory in Super Bowl XLIX was watched by approximately 114 million people), the cost for coveted ad time has more than doubled over the last decade. The people at StubHub and Column Five analyzed the numbers and found that the average cost for a 30-second commercial during the Super Bowl is…

Here’s Why Companies Spend Millions On Super Bowl Ads – Fortune

Excerpted from SUPER BOWL GOLD: 50 Years of The Big Game. Careers can be defined by a Super Bowl performance—not just for players, or halftime entertainers, but also for the actors in the game’s much-anticipated commercials. Consider the case of Jesse Heiman, whose face is more familiar than his name. Nerdy and decidedly plump, he has appeared in scores of…

The Worst Super Bowl ads of all time will make you cringe – Mashable

Imagine launching a commercial that simply doesn’t sit right with the buying public. Consumers boo and hiss, calling the ad hateful or sexist or lame. The jokes don’t land and the complaints pour in to advertisers that mistakenly believed they had a stellar campaign on their hands. Now think of faceplanting in front of the biggest television audience of the…

​The making of a Super Bowl commercial – CBS News

A National Retail Federation survey finds that nearly 18 percent of Super Bowl viewers will be watching not for the game, but for COMMERCIALS. So which ones will score big tonight? Here’s Anna Werner: They’re the ads that made Betty White a football player, and cast bad boy actor Danny Trejo as Marcia Brady. Snickers scored big with viewers with…

Super Bowl Ads Reach $5 Million; Are They Worth It? – Motley Fool

At around $5 million per 30 seconds, Super Bowl ads make all other advertising look like a bargain. An ad during the fifth season of The Walking Dead, for example, one of the most-watched shows on television, cost $400,000 — the most of any scripted show, AdAge reported. Super Bowl prices even dwarf the $1.55 million a 30-second spot cost during…

The mystery behind Taco Bell’s Super Bowl 50 ad – CNBC

Like all Super Bowl advertisers, Taco Bell wants to use advertising’s biggest day to sell you its products. There’s one caveat: The restaurant chain wants to you to blindly order its latest food item without telling you what it is by using a highly mysterious preorder system. It’s a crazy concept, but the Irvine, California-based company believes its pulse on…

The Most Memorable Super Bowl Ads of All Time – Vogue.com

This year, a 30-second Super Bowl spot will cost advertisers up to $5 million. With that kind of pressure, some ads have failed spectacularly (we’re looking at you, GoDaddy), while others are remembered decades after they aired. Ahead of Sunday’s game, here are 10 of the most memorable Super Bowl ads in history. Cindy Crawford for Pepsi, 1992 This Pepsi…

Super Bowl ads to stick to classics – Tribune-Review

Talking animals, celebrity cameos and crowd-pleasing rock songs: This year’s Super Bowl advertisers are sticking to the classics in their efforts to win over Big Game viewers on Sunday. Skittles will showcase Steven Tyler’s high range on “Dream On,” Budweiser is enlisting Helen Mirren to chide drunken drivers, and Audi will have an astronaut drive its luxury R8 sports car…

Auto brands hope famous faces pay off in Super Bowl ads – Automotive News

Before Mini defied labels in its star-filled Super Bowl ad, the brand’s agency had a long list of famous faces it wanted for the spot. Some, such as tennis great Serena Williams, agreed to do the Clubman commercial fairly quickly. Others dropped from the list because of scheduling conflicts — or because they simply didn’t have an affinity for the…

Super Bowl Ad Review: Heinz Spot Tastes Like The Real Deal – Variety

Here’s a Super Bowl ad with a lot of meat on it.  It’s a spot for ketchup. You won’t find Alec Baldwin, Christopher Walken, Amy Schumer or any of the other handfuls of famous folk slated to show up this Sunday night appearing on behalf of Heinz barbecue sauce and a range of the company’s other condiments. All you’ll see…

Here Are the Tech Companies Breaking the Bank for Super Bowl 50 Ads – Re/code

If there’s one thing tech likes, it’s scale. And what has more scale than the Super Bowl? It’s a really big audience, all in one place, riveted to the screen. That’s why Internet companies are willing to toss aside their better instincts about data-savvy consumer segmentation and spend for a TV appearance during the big game. And lavishly. A 30-second spot for Sunday’s Super Bowl costs…

Ranking the 10 worst Super Bowl commercials from the past 15 years – ESPN

This is the time of year when everyone looks back at the best Super Bowl commercials of all time. But what about the worst ones? The ones that were so bad they got slammed in the media or started to dominate the conversation at parties over the game itself. I sifted through the Super Bowl commercials going back to 2000…