2017

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Sprint Promises a ‘Real Cliffhanger’ for Fifth Super Bowl Ad

Sprint will return to the Super Bowl this year with a 30-second spot from Droga5. The ad will run in the second quarter of the game and marks the brand’s fifth Super Bowl appearance to date. Sprint’s CEO Marcelo Claure announced the ad on Twitter, writing that “it’s a real cliffhanger.” No other details on the creative or concept for…

This Tostitos bag tells you if you've been drinking

Tostitos “Party Safe” bag helps you get home safe on Super Bowl Sunday

Tostitos’ Partnership with Mothers Against Drunk Driving and Limited-Edition “Party Safe” Bags Encourage Those Partying In Real Life to be Safe and Think Twice Before Drinking and Driving Nationally Available Tostitos Bags Ensure 25,000 Football Fans Receive $10 Off an Uber Ride Sunday, February 5 Tostitos tortilla chips and dips bring people together and are an essential part of most…

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Super Bowl billions: The big business behind the biggest game of the year

Last year, ad spending for commercials during the game totaled almost $380 million, according to Ad Age Datacenter. This year the cost of a 30-second spot exceeds $5 million, more than double what it was 10 years ago. And that’s just the cost for showing the commercial, not creating it and paying the writers, editors, actors, set designers and special-effects…

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Five Super Bowl Commercial First-Timers Betting Big on the Big Game

The $5 million cost of 30 seconds of Super Bowl ad time is especially steep if you’ve never aired an ad during the big game before. Yet the National Football League knows it will get Super Bowl newcomers every year, mostly because they don’t have better options. According to Kantar Media, the Super Bowl has generated $2.59 billion in ad…

Snickers to Air First Live Super Bowl Ad

Candy-maker Mars Inc. will shoot and air a commercial in real-time for its Snicker brand during the Super Bowl, in an effort to stand out from the pack. The spot will feature actor Adam Driver and have a western theme. Marketers normally have their Super Bowl ads ready well in advance. This year, candy-maker Mars Inc. will be producing its…

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Persil ProClean – Back to Play in Super Bowl 51 (LI)

Henkel North America is proud to announce that its premium laundry detergent brand, Persil® ProClean®, will return during Super Bowl® LI to reveal a new advertising campaign. Driven by Persil ProClean’s successful Super Bowl 50 debut, the brand joined forces with TBWA, a Henkel Global Partner, to develop a new commercial that will run during the most-watched television event in…

John Malkovich Fights For His Domain in Squarespace Super Bowl LI Spot

Squarespace, the leading all-in-one web publishing tools company, today revealed the creative direction of its fourth-ever Super Bowl campaign. The newly released director’s cut of the pre-game spot follows John Malkovich as he attempts to register a domain with Squarespace and set up a website for his new fashion brand. For the big game, Squarespace will be airing a 30-second…

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Budweiser’s best Super Bowl ads of all time

Whether you think Budweiser’s truly the king of beers, it’s the undisputed king of beer commercials. Anheuser-Busch InBev cranks out compelling Bud ads each year that range from hilarious to heart-melting. Its brands are always a top contender in the USA TODAY Ad Meter, and its commercials—think the Budweiser frogs or “Wassup”—can become “cultural touchstones,” as our own Erik Brady…

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84 Lumber Buys 90-Second 15 Million Dollar Super Bowl Spot

The spot, to air in the second quarter just prior to halftime, is designed to recruit associates eager to develop careers with the 61-year-old brand. Its first-ever Super Bowl spot will evolve into a year-long recruitment campaign, targeting men, aged 20-to-29, with promises of job training and career development. Spending an industry-estimated $15 million on a single Super Bowl spot…

Audi Will Return to the Super Bowl for the 9th Time

Audi has announced that they will be part of the Super Bowl advertising lineup this year. The 2017 Super Bowl will be the ninth time Audi will advertise. The luxury automaker tapped its creative shop, Venables Bell & Partners, to handle the spot. The San Francisco-based agency was recently named “2016 Breakthrough Agency of the Year” by Adweek. VB&P also…

Buick to air Super Bowl ad for second straight year

Buick will return to the Super Bowl with a 30-second ad during the first half. “We will be back in the Super Bowl for the second year in a row,” Buick spokesman Stuart Fowle said. Last year, Buick showed off its new Cascada convertible in a 30-second spot with two celebrities attending a wedding. Fowle said the brand opted to…

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Procter & Gamble Buy Two Super Bowl Ads

Advertising Age reports that Procter & Gamble is buying two advertising spots during the 51st Super Bowl, one for its Mr. Clean product and the other for its Febreeze product. The Febreeze :30 second commercial will air during the second quarter. The ad will include online video and a digital marketing campaign. The new, mass-reach advertising campaign for Mr. Clean…

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Say Goodbye to Doritos Crowd Sourced Ads During Super Bowl LI

Their commercials have been some of the most popular shown during Super Bowls, but don’t look for Doritos ads during the Super Bowl LI telecast Feb. 5. Frito-Lay, a subsidiary of PepsiCo that also makes Cheetos, Funyuns and Sun Chips, told Advertising Age in an email that it was ending a 10-year run for the chips because the game “did…