2017

2013 Budweiser Black Crown Super Bowl XLVII Commercial "Celebration"

AB InBev Culls Portfolio, Cuts Bud Black Crown and Beck’s Sapphire

Anheuser-Busch InBev is axing two line extensions, Budweiser Black Crown and Beck’s Sapphire, that were plugged with pricey Super Bowl ads in 2013. The beers are among several products that the brewer will discontinue next year as part of what it is calling a “portfolio optimization initiative.” Also on the chopping block are two products introduced in 2015: Oculto, a…

Butterfinger Won’t Be Back in the Next Super Bowl

Butterfinger, which ran Super Bowl commercials in two of the last three years, plans to sit on the sidelines for Super Bowl LI. Rob Case, chief marketing officer for Nestle USA, said “We just feel it’s best on that particular brand to spend our resources in different ways.” The Super Bowl is a high consumption time for many Nestle brands,…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Super Bowl Ad Tracker: All About 2017’s Commercials – Adweek

Adweek’s Super Bowl LI Ad Tracker. Here you’ll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies that created them. Adweek has made categories of ad content, any teasers or images of the incoming ads, as well as a list of brands that participated last year, but won’t return. This…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Marco Rubio Looks to Stop U.S. Super Bowl Ads on Canadian TV

Former U.S. presidential hopeful Marco Rubio has asked Canada to stop its TV regulator from forcing the CTV network to air American Super Bowl telecast commercials. Rubio and fellow Republican Sen. Ron Johnson, in a letter Tuesday to Canadian ambassador to the U.S. David MacNaughton, argue the CTV network, Canada’s exclusive Super Bowl rights holder, should be allowed to continue…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

GNC counting on a winning 2017 Super Bowl ad

GNC Holdings Inc., announced it will, for the first time, advertise during the big game as part of its One New GNC brand relaunch. “Done right, a Super Bowl advertising strategy, and the subsequent campaign that follows with the investment, has the power to drive significant interest in the brand, encourage trial and do it much, much more quickly than…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

GoDaddy to Return to Super Bowl Advertising in 2017

A slew of regular Super Bowl advertisers has opted to leave the event in recent years. Gone for now (and, perhaps, for later) are former Super Bowl stalwarts like FedEx and General Motors. In 2017, Toyota and Doritos will not step on the playing field. One of the departed, however, is ready to make a comeback. GoDaddy, the web-services provider…