2018

GoDaddy Is Sitting Out Super Bowl LII

GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for last year’s effort which kickstarted a yearlong campaign built around a character designed as the personification of the internet. Previously, the…

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Super Bowl LII: How Much Does an Commercial Cost?

The Super Bowl broadcast presents marketers with an opportunity to reach a huge amount of consumers, and that’s why networks are able to charge more than $5 million for a 30-second spot during the 2018 Super Bowl. An NBC Sports ad exec said today that the network will average more than $5 million for a 30-second spot for the Super…

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Toyota going car-less in advertisement for Super Bowl

Toyota is using a high-profile spot in the Super Bowl — first ad break after kickoff — to spread word of its evolution into what it calls a mobility company. It’s part of a campaign to tout Toyota’s venture into emerging technologies to help people with physical barriers to move. The ad campaign will continue with eight to 10 other…

Doritos and Mtn Dew Get Linked Super Bowl Ads With Peter Dinklage and Morgan Freeman

PepsiCo is plugging its Mtn Dew and Doritos brands in back-to-back ads totaling 60 seconds starring actors Morgan Freeman and Peter Dinklage. The spots by Goodby, Silverstein & Partners promote two new line extensions: lemon-lime flavored Mtn Dew Ice and spicy Doritos Blaze. In a teaser video released today, Freeman reps Mtn Dew and Dinklage, known for his “Game of…

Keanu Reeves Set to Star in Squarespace’s Fifth Consecutive Super Bowl Ad

Squarespace announced it will run a 30-second Super Bowl ad during this year’s game on Feb. 4—marking the brand’s fifth consecutive appearance in the Big Game. In the last four years, Squarespace treated viewers several big celebrity names, including John Malkovich and Jeff Bridges. This year will be no different. The brand, which opted to create the spot in-house rather…

Stella Artois and Water.org Co-founder Matt Damon Team Up for Super Bowl Ad

Stella Artois, part of the Anheuser-Busch family of brands, and Water.org today announced a call to action for all beer lovers who plan to watch this year’s Super Bowl, the most highly watched event of the year. By stocking up on Stella Artois beer for the big game and beyond, people across the country can help provide access to clean…

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Paramount, Universal Gear Up for Super Bowl Commercials

Viacom’s Paramount and Comcast’s Universal will run advertising in NBC’s coming broadcast of Super Bowl LII, according to spokespersons for the studios, suggesting that movie trailers will – yet again – likely represent a healthy portion of the glitzy commercials supporting the game.Movies are typically one of the biggest categories of Super Bowl advertising. Indeed, in Fox’s 2017 broadcast of Super Bowl…

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Toyota Makes Big Super Bowl Buy, Lexus Returns With ‘Black Panther’ Ad

Toyota, which sat out last year’s Super Bowl, will make a big splash in this year’s game with two 60-second spots. Meanwhile, Toyota-owned luxury brand Lexus will advertise in the game for the second year in a row. This time, Lexus will run a spot tied to Marvel’s upcoming “Black Panther” superhero movie. The two brands join Kia and Hyundai as automakers that have…

4 Advertising Trends to Expect From Super Bowl LII

  Last year’s Super Bowl saw advertisers get political, with brands tackling issues such as immigration, pay inequality and climate change. That’s one trend viewers can expect to see continue in 2018, according to video ad tech company Unruly, which measured last year’s most “effective” ads. “Last year was an interesting year, as we came out of a politically charged environment, and that…

Here Come Brands’ Ads Promoting Their Upcoming Super Bowl Ads

It’s time for marketers to begin advertising their expensive Super Bowl ads. A teaser made to run ahead of tonight’s Critics’ Choice Awards depicts critics reacting to M&M’s planned spot, which will mark the Mars chocolate brand’s return to the Super Bowl for the first time since 2014. Ads this year are going in the ballpark of $5 million for…

Groupon Books Superfan Tiffany Haddish for Super Bowl Ad

Tiffany Haddish “Girls Trip” star has not been shy about sharing her love of the discount e-commerce marketplace, evidenced by many interviews and media appearances but most notably on Jimmy Kimmel Live! when she told Kimmel about going on a swamp tour with Will and Jada Pinkett Smith in Louisiana while on location filming the blockbuster comedy. Her loyalty is paying off: Groupon has named…

Pepsi and Cindy Crawford team up for Super Bowl LII Commerical

  It’s perhaps one of the most famous Super Bowl ads of all time: supermodel Cindy Crawford, wearing nothing more than a tank top and cutoffs, guzzling an ice-cold Pepsi. The spot ran in 1992, and 25 years later Crawford and Pepsi got together to do it all over again. On Thursday, the soda brand announced a new commercial featuring Crawford, 51…

Where Are the Women? Super Bowl Ads Face Scrutiny Amid #MeToo Movement

Marketers have been exploiting women as sex objects for decades to peddle cars, beer and snacks, and no more visibly than on TV’s biggest stage. But as the country reels from what seems like daily revelations of new sexual harassment allegations, with women standing up to tell their stories of abuse in the workplace, microscopic scrutiny will be applied to…

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NBC has fewer than 10 spots left for Super Bowl ads

NBC, which will air the NFL championship on Feb. 4, has fewer than 10 spots left, Dan Lovinger, executive vice president of advertising sales for NBC Sports, said Thursday during a conference call. The Comcast Corp. network is charging more than $5 million per 30-second spot — which is line with the past couple of years — and expects to make…