2018

Super Bowl LII: Who’s Buying Ads in the Big Game

  Super Bowl advertisers are starting to reveal their plans for the big game airing on NBC from the U.S. Bank Stadium in Minneapolis on Feb. 4. There are familiar faces like Kia, which is returning for its ninth consecutive game, while website builder Wix.com and Honda are both sitting out after several years. Find out who’s in with Ad Age’s annual…

Intuit Buys First Super Bowl Ad for Its Own Brand (and Gets One for TurboTax, Too)

  Intuit next month will air its first Super Bowl spot promoting the corporate brand. The company’s QuickBooks brand previously hosted a small business contest that twice awarded up-and-coming companies a Super Bowl commercial. And Intuit’s TurboTax has been a regular Super Bowl advertiser since 2014. Source: Intuit Buys First Super Bowl Ad for Its Own Brand (and Gets One…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Why Super Bowl Advertisers Face Challenges In 2018

Advertising on the Super Bowl is always a tough decision for marketing executives. However, 2018 appears to have added layers of complexity. It isn’t a surprise, then, that NBC seems to face more difficulty selling spots despite a robust economy. The Super Bowl is a remarkable marketing platform. Viewership in the United States is huge: more than 100 million people….

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Pivoting to Digital Advertising, Wix to Skip Super Bowl

In a break from the past three years, Wix.com will not be advertising in the upcoming Super Bowl. Instead of placing a television spot during the game on February 4, 2018, the company will focus on digital ads. “We found that they performed better for us,” said Omer Shai, Chief Marketing Officer for the website maker, in an interview. “We…

Kellogg's Brand Pringles logo to advertise in 2018

Pringles Is Set To Release First-Ever Super Bowl Ad

Pringles® will advertise for the first time ever during Super Bowl LII on Feb. 4. As a leader in the snacks category, and with an estimated 11.2 million pounds of chips* consumed on game day, Pringles is set to introduce Americans to an entirely new way to enjoy their Pringles: “Flavor Stacking.” Each stack is made with a variety of…

Groupon Returns to Super Bowl Seven Years After ‘Tibet’ Flop

Groupon is returning to the Super Bowl with its first commercial in the big game since its 2011 “Tibet” flop. The 30-second ad, which will air between the third and fourth quarters of Super Bowl LII, will build on the company’s recent campaigns focused on saving customers money on everyday purchases and helping small businesses grow. The commercial will feature…

Hyundai Motor America Super Bowl Advertising

Hyundai Rolls Out Marketing Plan for Super Bowl LII

After a decade of Super Bowl advertising experience and coming off two incredibly successful campaigns in a row, Hyundai is again returning to the Super Bowl with in-game advertising and experiential activations in Minnesota. As the official car and SUV of the NFL, Hyundai has a fully integrated and multidimensional Super Bowl LII campaign that will communicate its “Better Drives…

M&Ms Are Sweet (Again) On Big-Game

M&Ms has long been the chocolate candy that melts in your mouth and not in your hands. But for the past few years, it’s also been the candy that sat on the sidelines of the Super Bowl ad game while teammates owned by its parent, Mars Inc., took the field in its place. In 2018, M&Ms are getting back in…

M&M's Mrs. Brown 2013 Super Bowl XLVII Commercial teaser

MM’S Is Back In The Game With New Super Bowl LII Commercial

After a Three-Year Hiatus, M&M’S will Entertain Fans During the First Quarter of the Big Game Mars Wrigley Confectionery U.S. announced something fans have been craving – a new M&M’S Super Bowl commercial. Over the last 75 years, M&M’S has established itself as an iconic entertainment brand by connecting with fans through pop culture. For the first time since 2014,…

Avocados From Mexico Returns to Super Bowl for Fourth Ad

Avocados from Mexico are once again counting on the biggest sort of advertising in America to get its coveted fruit into more U.S. consumers’ diets. The marketing group, which represents  Mexican growers of Hass avocados that supply 80% of the U.S. market, will return to the Super Bowl for the fourth consecutive year. The group will air a 30-second commercial at…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

NBC Expects More Than $1 Billion in Ad Sales from Super Bowl, Winter Olympics

NBCUniversal projected it would take in more than $1 billion in ad revenue from its broadcasts of Super Bowl LII and the Winter Olympics from PyeongChang, South Korea, both of which are set to be telecast next February, a remarkable sign of confidence in advertiser interest in both sports events. The Comcast-owned company currently expects to snare around $350 million in…