Anheuser-Busch bets on the Big Game with nearly 5 minutes of ad time The brand is the exclusive alcohol advertiser during the Super Bowl 53 (LIII) and planning for eight ads featuring five brands and seven products this year. Budweiser, Bud Light, Michelob Ultra, Stella and Bon & Viv SpikedSeltzer. The ads will run in four 45-second spots, […]
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Doesn’t get sexier than expense reports It’s just what you want to hear about during the Super Bowl – the tedious task of filing your work expenses. Expense management company Expensify promises to put “an entertaining and elaborate twist on one of the most tedious financial management tasks in the workplace and beyond: filing expense […]
Carrier will air a dozen spots in the weeks leading up to the Big Game The carrier will kick-off the Super Bowl campaign this weekend during the championship games with a dozen spots that will culminate with its 60-second Big Game spot, which won’t be revealed until the broadcast on Feb. 3. Verizon will double […]
Luke Wilson gets real close in Colgate’s Super Bowl ad for its Total oral care brand. Colgate debuted the 30-second spot on Friday, Jan 18th 2019 . The commercial, which was created by WPP’s Red Fuse Communications, will air in the third quarter. It was directed by Bryan Buckley, who has more than 60 Super Bowl […]
CBS and Nielsen’s bitter face-off over a new measurement deal is finally over. On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the agreement, CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS’ 27 owned-and-operated local television stations will continue […]
Intuit TurboTax Live Becomes First-Ever Presenting Sponsor of Both AFC & NFC Championship Games Intuit is the Official NFL Sponsor for Financial and Accounting Software, and Tax Preparation Services The National Football League (NFL) and Intuit Inc (Nasdaq: INTU), makers of TurboTax®, QuickBooks®, and Mint® today announced that as part of their multi-year official sponsor partnership, Intuit TurboTax Live will serve […]
The automaker will plug its RAV4 crossover Toyota will appear in the Super Bowl for the second straight year, and the automaker is giving its multicultural agency, Burrell Communications, the assignment. The ad will be for the 2019 RAV4 compact crossover. Saatchi & Saatchi normally takes the creative lead on Toyota’s big general market campaigns, including previous […]
One of the big winners out of Super Bowl LII’s advertising blitz: Amazon’s spot showcasing the Alexa voice assistant, which generated the most views on YouTube as of early Monday. Big movie trailers and TV shows also hit the top 10 most-viewed Super Bowl , according to YouTube . As of 1 a.m. Eastern on […]
It’s symbolic of a unique conundrum TV networks face currently. Streaming services need to run ads during big live events on TV. But ultimately they threaten to hammer the TV ad business. Netflix last night handed NBC upwards of $5 million for a Super Bowl ad — just to tell an expected television audience […]
Here’s a look at the winners and losers during the biggest advertising showcase of the year. WINNERS Amazon Budweiser NFL PepsiCo Sprint Jeep Tide LOSERS Diet Coke Dodge Ram TurboTax
[embedyt] https://www.youtube.com/embed?listType=playlist&list=PLHVKU2qFM7q2qwvx7AtHT_H0JqpoNMBF7&layout=gallery[/embedyt] Enjoy cheers from the “Big Game Silver Squad,” a team of silver-haired all-stars and veterans of the cheer trade, who are working through their retirement as a cheer squad. We are still looking forward to the release of “Lifeguard” which may be on of the best ads in 2018.
Fiat Chrysler Automobiles will blanket the Super Bowl with five ads for its Jeep and Ram brands, the automaker announced today. The ad buy represents a record number for the automaker in the game and ties it with Anheuser-Busch InBev for the most ads run by a single marketer in this year’s Super Bowl, based […]
[embedyt] https://www.youtube.com/watch?v=0YVbVXOjJv4[/embedyt] With 365 horsepower, the new 2018 Kia Stinger is a legend in the making. But what happens when it comes face to face with another legend: rock and roll icon Steven Tyler? Watch as Steven and the Stinger defy history in Kia’s 2018 Big Game ad.