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Fiat Chrysler plans three ads during 2017 Super Bowl 51 (LI)

Fiat Chrysler Automobiles confirmed that it would have three spots during Super Bowl 51 (LI). While no details have been released about the creative, the first spot will air during the second quarter, the second spot will air in the third quarter, and the third spot will air during the fourth quarter. This year at least seven other major automotive…

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‘Transformers’ Sequel, ‘Ghost in the Shell’ Get Game-Day Play

Almost every Hollywood studio will air ads during Sunday’s pregame show and the game itself, where a 30-second spot costs a pricey $5 million. Transformers: The Last Knight will be among the upcoming Hollywood tentpoles advertised during Sunday’s Super Bowl game on Fox, Paramount confirmed Tuesday. The studio also will air a spot for Ghost in the Shell during the…

This Tostitos bag tells you if you've been drinking

Tostitos “Party Safe” bag helps you get home safe on Super Bowl Sunday

Tostitos’ Partnership with Mothers Against Drunk Driving and Limited-Edition “Party Safe” Bags Encourage Those Partying In Real Life to be Safe and Think Twice Before Drinking and Driving Nationally Available Tostitos Bags Ensure 25,000 Football Fans Receive $10 Off an Uber Ride Sunday, February 5 Tostitos tortilla chips and dips bring people together and are an essential part of most…

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Super Bowl billions: The big business behind the biggest game of the year

Last year, ad spending for commercials during the game totaled almost $380 million, according to Ad Age Datacenter. This year the cost of a 30-second spot exceeds $5 million, more than double what it was 10 years ago. And that’s just the cost for showing the commercial, not creating it and paying the writers, editors, actors, set designers and special-effects…

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Five Super Bowl Commercial First-Timers Betting Big on the Big Game

The $5 million cost of 30 seconds of Super Bowl ad time is especially steep if you’ve never aired an ad during the big game before. Yet the National Football League knows it will get Super Bowl newcomers every year, mostly because they don’t have better options. According to Kantar Media, the Super Bowl has generated $2.59 billion in ad…

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Say Goodbye to Doritos Crowd Sourced Ads During Super Bowl LI

Their commercials have been some of the most popular shown during Super Bowls, but don’t look for Doritos ads during the Super Bowl LI telecast Feb. 5. Frito-Lay, a subsidiary of PepsiCo that also makes Cheetos, Funyuns and Sun Chips, told Advertising Age in an email that it was ending a 10-year run for the chips because the game “did…

2013 Budweiser Black Crown Super Bowl XLVII Commercial "Celebration"

AB InBev Culls Portfolio, Cuts Bud Black Crown and Beck’s Sapphire

Anheuser-Busch InBev is axing two line extensions, Budweiser Black Crown and Beck’s Sapphire, that were plugged with pricey Super Bowl ads in 2013. The beers are among several products that the brewer will discontinue next year as part of what it is calling a “portfolio optimization initiative.” Also on the chopping block are two products introduced in 2015: Oculto, a…

Butterfinger Won’t Be Back in the Next Super Bowl

Butterfinger, which ran Super Bowl commercials in two of the last three years, plans to sit on the sidelines for Super Bowl LI. Rob Case, chief marketing officer for Nestle USA, said “We just feel it’s best on that particular brand to spend our resources in different ways.” The Super Bowl is a high consumption time for many Nestle brands,…

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GNC counting on a winning 2017 Super Bowl ad

GNC Holdings Inc., announced it will, for the first time, advertise during the big game as part of its One New GNC brand relaunch. “Done right, a Super Bowl advertising strategy, and the subsequent campaign that follows with the investment, has the power to drive significant interest in the brand, encourage trial and do it much, much more quickly than…

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GoDaddy to Return to Super Bowl Advertising in 2017

A slew of regular Super Bowl advertisers has opted to leave the event in recent years. Gone for now (and, perhaps, for later) are former Super Bowl stalwarts like FedEx and General Motors. In 2017, Toyota and Doritos will not step on the playing field. One of the departed, however, is ready to make a comeback. GoDaddy, the web-services provider…

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More People Are Now Watching Super Bowl Ads Online Than on TV

In a survey by video ad tech company Unruly, 51% of respondents said they saw Super Bowl XLIX commercials on their PCs or mobile devices rather than on a television. Super Bowl ads are increasingly being viewed online well before the big game — out of all the instances a Super Bowl ad was shared this year, 40% happened before…

2017 Honda Ridgeline Pickup to Make TV Debut During Super Bowl 50

ollowing its world debut at January’s North American International Auto Show in Detroit, the all-new 2017 Honda Ridgeline is set to debut on television to well over 100 million viewers on Sun., Feb. 7, during the 3rd quarter of Super Bowl 50. Honda will execute activations across several platforms, screens and Internet properties to promote the ad and the 2017…

CBS Has All Eyes On Historic Super Bowl 50

As CBS continues its countdown to its exclusive broadcast of Super Bowl 50 on Sunday, Feb. 7, 2016, the Corporation will provide extensive coverage of the event across its various divisions, including CBS Sports, CBS Entertainment, CBS News, CBS Sports Network, SHOWTIME Sports, CBS Sports Digital, CBSN, CBS Sports Radio, CBS Radio, CBS Television Distribution and CBS Television Stations. Beginning…

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Fiat Chrysler Has Three Commercials During Super Bowl XLIX Broadcast

Fiat Chrysler Automobiles will air three commercials during Sunday’s 2015 Super Bowl XLIX broadcast. The first spot is scheduled to air as the first commercial following the second quarter’s “two-minute warning” break; the second and the third commercials are scheduled to run in breaks during the third quarter. Chrysler, unlike most companies, tries to keep almost all details of its…