News Articles

Heyeper Zoom Camera System Hilights CBS Sports’ Technological Advances for Super Bowl Coverage

When CBS Sports presents Super Bowl XLVII on Sunday, Feb. 3 (6:00 PM, ET) from the Mercedes-Benz Superdome in New Orleans, La. live on the CBS Television Network, highlighted among the technological advances that will be incorporated during its coverage is the high-speed “Heyeper Zoom” camera system. HEYEPER ZOOM CAMERA SYSTEM CBS Sports is deploying six “Heyeper Zoom” high frame…

Star Trek Into Darkness Headed To Super Bowl

Paramount announced they will be releasing a new augmented reality app tied to the upcoming Star Trek Into Darkness movie. The new mobile application will use ‘context awareness’ to deliver bonus movie content with the first opportunity coming during the second quarter Super Bowl XLVII commercial for Into Darkness. In addition there is also a new sweepstakes with a chance…

Lincoln to go a-Twitter with Super Bowl ad

Lincoln will spend $7.6 million to air a Super Bowl commercial, and use those 60 precious seconds to broadcast five dramatized tweets from real people. In the luxury car brand’s first-ever Super Bowl spot, the five crowd-sourced tweets — garnered by social media-savvy comedian Jimmy Fallon — will showcase ultra-wacky road-trip experiences. For the Lincoln division of Ford Motor, it’s…

Kaley Cuoco will appear in Toyota's 2013 Super Bowl XLVII Ad

Actress Kaley Cuoco to debut in Toyota Super Bowl Ad

Toyota Motor Sales, U.S.A., Inc. announced that actress Kaley Cuoco, star of the award-winning CBS show “The Big Bang Theory,” will debut in a Toyota commercial, which will air during Super Bowl XLVII. Sweetening the pot for fans of Kaley and Super Bowl fans alike, the public will be offered a chance to “Get In The Big Game” and have…

Anheuser-Busch to unveil new beer at Super Bowl

For the second consecutive year, Anheuser-Busch InBev will serve up a new brew to Super Bowl viewers. The beer giant will tout its just-out Budweiser Black Crown brand during the Feb. 3 Super Bowl XLVII. The new beer is scheduled to be on sale nationwide by Jan. 21. Last year, A-B introduced another new brand, Bud Light Platinum, to the…

You can be star of Pizza Hut’s Super Bowl ad

Regular folks eager to be a part of Super Bowl stardom are about to get the chance. Pizza Hut announced plans for a contest whose winners — of which there could be five to 10 — will star in a commercial that will run just minutes before the Super Bowl kickoff. The pizza giant is asking football fans to submit…

2013 Super Bowl XLVII commercial Beyonce and Pepsi Halftime show

Pepsi Super Bowl XLVII Halftime Show Introduction Video Draws Thousands of Submissions for Consideration in Just Two Days

Pepsi has received thousands of fan photos as part of its latest promotion, which will feature hundreds of the crowd-sourced images in a unique, on-air video introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show. The program, which started on Saturday, encourages fans to submit photos of specific “poses” in hopes of being selected for…

CBS Sets Super Bowl Greatest Commercials Special

CBS Sets Super Bowl Greatest Commercials Special

CBS‘ annual Super Bowl’s Greatest Commercials special, now in its 13th year, “Super Bowl’s Greatest Commercials 2013” is an interactive countdown special where viewers will be able to vote live on CBS.com via Facebook and Twitter for their favorite Super Bowl commercials. The special, hosted by Boomer Esiason, analyst for CBS Sports’ NFL pre-game show “The NFL Today,” and Aisha…

Go Daddy picks Bar Refaeli for Super Bowl ad

Go Daddy picks Bar Refaeli for Super Bowl ad

Go Daddy, historically the Super Bowl’s raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl. She was ranked No. 1 on Maxim’s Hot 100 for 2012. This will be Refaeli’s first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car…

Super Bowl ad price hits record $4 million

Advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record high of at least $4 million. “We don’t confirm exact pricing, since all spots are sold with different considerations and often in different packages,” said CBS spokesman Dana McClintock, in an e-mail to CNNMoney. “But it’s safe to say…

2013 Mercedes-Benz Super Bowl XLVII commercial with Kate Upton

Mercedes-Benz Puts Kate Upton Front and Center

Mercedes-Benz USA CEO Steve Cannon shared some details about the brand’s 60-second ad planned for Super Bowl XLVII in New Orleans at the Mercedes-Benz Superdome. He told Business Insider that the ad will be “a tongue-in-cheeck depiction of how far a person might — or might not — go to get their heart’s desire.” Such goals might be, say, an…