News Articles

This Is How To Make Your Super Bowl Ad Go Insanely Viral

Make sure the ad packs an emotional much and gives people a specific reason to share Super Bowl XLIX won’t just be about the Patriots battling the Seahawks. We’ll also see Sprint vs. T-Mobile, Coca-Cola vs. Pepsi and Toyota vs. Nissan. Since the big game itself is often a blowout, the advertisements could very well offer more spectacle than the…

The Ad That Changed Super Bowl Commercials Forever

In 2011, on the Wednesday before the Super Bowl, a new Volkswagen commercial popped up on YouTube. “The Force” featured a kid ambling about his house dressed as Star Wars’ Darth Vader while attempting to use the Dark Side on everything from the family dog to the new Passat sitting in the driveway. VW’s marketing team also knew they were…

McDonald’s Super Bowl Ad Lets You Pay for Food With Lovin’

McDonald’s new Super Bowl ad shows that “lovin’” pays, and it’s a different kind of payment than what buys you a 30-second $4.5 million spot. “We want to thank our customers for making our day and hopefully they will make someone else’s as well – that’s what Lovin’ is all about,” a spokeswoman for McDonald’s said. Between Feb. 2 and…

Pepsi’s Super Bowl Ad Blitz Aims for a Big Payoff

A giant crop circle appeared in fields around Phoenix this week, the first in a series of strange desert sightings expected in Arizona in the days leading up to Sunday’s Super Bowl. The extraterrestrial-like cultivation is not a signal from aliens who have taken a sudden interest in football. The stunts are the work of Pepsi, which is attempting to… News, Reviews, Previews of Super Bowl Commercials

Super Bowl XLIX Ads Officially Sold Out, NBC Says

NBC Sports Group and NBC Universal News Group’s executive vice president of Sales and Sales Marketing Seth Winter told reporters on a conference call that the big game’s commercial slots are officially all spoken and accounted for. As previously reported, 30-seconds of commercial time during Super Bowl XLIX on Sunday are selling for $4.4 million-$4.5 million per slot — record…

Danica Patrick and Buddy the Puppy from GoDaddy's Controversial Super Bowl Ad Pulled From Broadcast by the Company after a petition.

GoDaddy pulls controversial Super Bowl ad after viewers protest

GoDaddy announced Tuesday night that it would be pulling a planned Super Bowl ad titled “Journey Home” from the game and replacing it with another commercial after viewers were outraged. In the ad, Buddy the golden retriever pup, gets bounced out of his owner’s pickup truck and must make the voyage home. Danica Patrick also made a cameo appearance. Buddy’s…

“Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

Super Bowl Ads Kick Off Early This Year

Finally now, just one week until the super bowl ads roll out. But one company isn’t waiting. Releasing a preview to a super bowl sequel. This little dog will tug on your heartstrings again. Mara Schiavocampo with that story. Reporter: He’s the star of one of the most popular superbowl ads of all time. And now he’s disappeared. Well, sort… News, Reviews, Previews of Super Bowl Commercials

Buzz absent on Super Bowl commercials

Tom Brady’s balls aren’t the only thing that feels flat. With less than a week before Super Bowl, there’s a distinct lack of excitement surrounding this year’s commercial lineup. Perhaps nervous about revealing too much, fewer advertisers are releasing teasers in advance of the most- watched TV event. And those in the business of measuring pre-game buzz agree that the… News, Reviews, Previews of Super Bowl Commercials

5 Ways This Year’s Super Bowl Ads Will Be Like No Other

In a few ways, come Sunday, February 1, Super Bowl viewers can expect some of the same-old, same-old during breaks in the game. Unsurprisingly, there will be ads selling beer and tearjerkers featuring lost puppies (one does both at the same time), and there will be at least one commercial flashing a nearly naked woman walking in public, thanks to… News, Reviews, Previews of Super Bowl Commercials

Pepsi goes to desert in Super Bowl ad

Don’t look for the Phoenix skyline in Pepsi’s Super Bowl commercial. Look for the desert. Pepsi’s highly anticipated Super Bowl commercial — which will directly lead into the halftime show that it sponsors starring Katy Perry — is set in the desert and is littered with visual “surprises” of desert scenery and desert activity, says Lou Arbetter, senior director of… News, Reviews, Previews of Super Bowl Commercials

Avocados From Mexico: A Fresh Super Bowl Entry

Avocados From Mexico will run a 30-second Super Bowl ad at the end of the first quarter of the game. The campaign will be supported by brand appearances during pre-game programming, “The Today Show” and on NBCSN. In addition, to drive sales during the playoffs leading up to the Bowl appearance, during January, AFM will run a public relations campaign dubbed “No Guac, No Game.” Through media interviews, social media chats and AFM’s online properties, actor and “Extra” host Mario Lopez and his wife, Courtney, will share recipe ideas and convey the message that great guacamole may be “the only thing that brings a divided house of passionate sports fans together,” says AFM. News, Reviews, Previews of Super Bowl Commercials

2015 Super Bowl Advertising Spoilers

Well, now we know the two teams playing in the Super Bowl, here’s the latest news on the ads we will be seeing during this years big event. Anheuser-Busch The brewer Anheuser-Busch is going all out once again, this time airing three minutes, 30 seconds of ads during the event. It has two ads planned for Bud Light, each created… News, Reviews, Previews of Super Bowl Commercials

YouTube Will Produce Its Own Super Bowl Halftime Show

YouTube will offer a halftime show during the Super Bowl featuring some of its biggest online stars, part of a broader initiative to promote advertisements on the Google Inc (GOOG).-owned video site. Harley Morenstein, the ringleader of food stunt group EpicMealTime, will host the program featuring musical performances and stunts, while others will produce fake Super Bowl ads. The show… News, Reviews, Previews of Super Bowl Commercials

BMW’s Super Bowl 60 Seconds For i3 EV

BMW re-joins the Super Bowl advertising family with a 60-second spot for its i3 all-electric vehicle. By buying space on one of the world’s biggest advertising platforms for as much as $9 million, the German luxury-car leader is trying to gain more ground on Tesla and the vaunted reputation of its Model S all-electric car. This could be a savvy…