Reviews

The Best and Worst Super Bowl Ads

The lead-up to the Super Bowl normally brims with discussion of the ads teased in advance online. This year, that conversation got drowned out by a string of insane political events. The only spots that broke through the Trumpiandin in the days before the game were those that tackled immigration as a theme: one from Budweiser, another from a building…

These Brands Won the Super Bowl Ad Blitz

Consumer brands and cars were among the big winners during the broadcast of Super Bowl LI. Coca-Cola (KO), Budweiser, Hyundai and others capitalized on TV’s biggest stage with ads that generated the most buzz online, according to data from YouTube and TD Ameritrade (AMTD). TD Ameritrade, a sponsor of the NFL, found that Coca-Cola won the day with an ad…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Forget Popularity: These Super Bowl Ads Achieved Marketers’ Business Objectives

The confetti has barely been swept off the Levi’s Stadium turf, and the ad forensics are underway. Which ads were most and least liked? Which used a celebrity best? How did the ads differ from last year? The answers are always interesting, but rarely consequential nor predictive of marketplace success. Because the wrong questions are being asked. To those with…

Super Bowl Ads This Year Were Dying to Break Out of Your TV

Much like football itself, Super Bowl ads are a storied American tradition. The stories, feelings, and, yes, celebrities that show up offer a peek into our national psyche at a given moment in time. (Or at least they want to think they do.) But this year’s Super Bowl ads did something different—they showcased how ad agencies themselves are thinking about…