Reviews

The Best and Worst Super Bowl Ads

The lead-up to the Super Bowl normally brims with discussion of the ads teased in advance online. This year, that conversation got drowned out by a string of insane political events. The only spots that broke through the Trumpiandin in the days before the game were those that tackled immigration as a theme: one from Budweiser, another from a building…

These Brands Won the Super Bowl Ad Blitz

Consumer brands and cars were among the big winners during the broadcast of Super Bowl LI. Coca-Cola (KO), Budweiser, Hyundai and others capitalized on TV’s biggest stage with ads that generated the most buzz online, according to data from YouTube and TD Ameritrade (AMTD). TD Ameritrade, a sponsor of the NFL, found that Coca-Cola won the day with an ad…

Super Bowl Ads This Year Were Dying to Break Out of Your TV

Much like football itself, Super Bowl ads are a storied American tradition. The stories, feelings, and, yes, celebrities that show up offer a peek into our national psyche at a given moment in time. (Or at least they want to think they do.) But this year’s Super Bowl ads did something different—they showcased how ad agencies themselves are thinking about…

BBDO New York Wins Inaugural ‘Super Clio’ for Snickers “The Brady Bunch”

CLIO, the esteemed international advertising, design and communications competition, today named BBDO New York the CLIO Creative Bowl winner. “The Brady Bunch” proved a fan favorite as well, with social buzz building prior to the Big Game. An expert jury, led by McCann Worldgroup Global Creative Chairman Rob Reilly, gathered to vote on the strongest creative. A live trophy presentation…

Super Bowl XLIX Breaks Viewer Record

Super Bowl XLIX just made history. Sunday’s nail-biting game was the most-watched show in U.S. television history, according to the latest Nielsen data. The New England Patriots’ 28-24 victory over the Seattle Seahawks was also the highest-rated Super Bowl in the last 30 seasons. The game brought in 114.4 million viewers between 6:31 p.m. ET and 10:10 p.m. ET, 2.2…

The 5 Best Ads of Super Bowl XLIX

Brands tried all sorts of approaches in their ads for Super Bowl XLIX—uplifting, amusing, awe-inspiring and yes, even horrifying—but only a handful of spots truly hit that sweet spot where brilliant idea meets flawless execution. Notably, it was a night when many advertisers tried to be not just entertaining but edifying—in particular, socially conscious. But as both the Coca-Cola and…

Doritos winner gets $1 million from $2,000 budget

Scott Zabielski just can’t believe what he won during the Super Bowl: $1 million and a new job. Zabielski had made an ad and entered it into a contest run by Dorito’s, called “Crash the Super Bowl.” He spent a total of $2,000 making the winning commercial that aired during the Super Bowl on Sunday evening, capturing an audience that…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Half of Super Bowl ads had hashtags

Half of the 56 ads aired during Super Bowl XLIX used hashtags, proving that Facebook and Twitter have become the new water cooler for discussing the best (and worst) spots. The number of hashtags used was actually down from a record 57% of all ads during last year’s game, according to Marketing Land. A total of 16 commercials included website…

Companies strike serious, somber tone in Super Bowl ads

Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game. Nationwide ran an ad on preventable childhood death. Carnival struck a somber note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a public service announcement by coalition No More depicted a chilling 911 call from a battered woman…

Coke, Budweiser win as Super Bowl ad battle gets serious

Budweiser capitalized on cuteness with the return of a puppy and Coca-Cola stood out with an anti-bullying message as many brands stirred emotions rather than going for laughs during the annual high-stakes battle of Super Bowl commercials. Companies paid up to a record $4.5 million for 30 seconds during the championship game on Comcast Corp’s NBC network seen by an…

Super Bowl 2015 commercials that stood out: Budweiser, Nationwide and more

The consensus from this year’s Super Bowl ad haul: meh. While many of the ads featured positive messages, social media buzzed with mostly comments expressing boredom and even backlash. Here’s a roundup of five of the ad moments that stood out, for better or for worse. #Budweiserpuppy It’s fair to say that Budweiser won the love of Super Bowl viewers…

What’s With All the Dark, Depressing Super Bowl Ads This Year?

By the time Katy Perry arrived on stage with a troop of dancing sharks, pretty much everyone was in need of some light, sparkly fun. That’s because the first half of the Super Bowl was heavy on dark, grim, and outright depressing ads. First, there was the #withdad ad from Nissan, which the company says on YouTube “follows the struggles…

Lost dog finds way to top of Super Bowl Ad Meter

The Budweiser puppy has done what the Seattle Seahawks could not — it won back-to-back Super Bowls. If you’re keeping score, not only is that two in a row for the puppy, but three in a row for Anheuser-Busch and the 13th time in the past 15 years that Anheuser-Busch has won USA TODAY’s Ad Meter ranking of all the…