The Sonic will be featured in two of the seven commercials that Chevy plans to run for the big game, including one of two 60-second spots that are planned. The Volt plug-in hybrid, Silverado pickup and Camaro will also appear in other commercials.
The 60-second Sonic commercial is an anthem ad that stitches together footage of the subcompact car bungee jumping and being launched from a plane. It’s set to the song “We Are Young” by the New York indie band Fun.
The 30-second Sonic spot features animated bugs going for a joy ride while plastered against the grille of a hatchback version.
The 30-second Volt commercial is a continuation of an ongoing campaign that aims to better explain the technology behind the Volt plug-in hybrid. It features a bleary-eyed Volt owner who catches aliens in his garage in the middle of the night — the third such encounter in a week — inspecting the car’s technology.
“It’s electric, but when I need to go farther it uses gas,” the man tells the green creatures. “Please, tell me you understand.”
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