Fran Drescher, Donald Trump And Spike Lee Starring In Super Bowl Pre-Game Advertising For The Big New Yorker Pizza From Pizza Hut
$80 Million Advertising Campaign Is Largest In Pizza Hut History
7:00 P.M. EST; 4:00 A.M. & 2:00 P.M. Satellite Feeds Of Fran Drescher And Donald Trump Commercials, B-Roll Of Commercials And Interviews With Stars
DALLAS, /PRNewswire/ — The Big New Yorker Pizza’s star-studded advertising features three new commercials – each commercial stars one of the three of the most recognizable New Yorkers – Fran Drescher, Spike Lee and Donald Trump. The commercials will debut on the most watched television event of the year, football’s Super Bowl in a pre-game position, when millions of viewers are making their decision on what to eat during the Big Game. The Super Bowl is one of the biggest pizza delivery days of the year.
The Big New Yorker Pizza is the largest new product introduction in Pizza Hut history and is backed with an $80-million advertising and marketing campaign. The product is being introduced across America this week and was launched with a New York City press conference with Mayor Rudy Giuliani to announce an unprecedented city and corporate cross promotion to encourage New York City tourism.
The Big New Yorker Pizza is a genuine, traditional style pizza with all of the unique characteristics of a great New York-style pizza including a bigger, 16 inch crust with larger holdable, foldable slices, a more savory, sweeter sauce and toppings baked on top of lots of 100 percent real cheese. The Big New Yorker Pizza’s slices are so big; consumers have to eat the pizza like a true New Yorker by folding in half to eat the slice sideways.
Sat. Trans. Downlink Audio
7:00 PM EST
Galaxy 3R 21 C-Band (H)
4120 MHz 6.2;6.8
4:00 AM EST
4:30 AM Galaxy 6 9 C-Band (H)
3880 MHz 6.2;6.8
2:00 PM EST
2:30 PM Telstar 4 20 C-Band (H)
4120 MHz 6.2;6.8
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