PepsiCo is plugging its Mtn Dew and Doritos brands in back-to-back ads totaling 60 seconds starring actors Morgan Freeman and Peter Dinklage. The spots by Goodby, Silverstein & Partners promote two new line extensions: lemon-lime flavored Mtn Dew Ice and spicy Doritos Blaze. In a teaser video released today, Freeman reps Mtn Dew and Dinklage, known for his “Game of Thrones” role, backs Doritos.
The advertisement marks the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.
Both brands are back in the Super Bowl – Doritos returning after its successful 10-year run of the “Crash the Super Bowl” campaign that concluded at Super Bowl 50, and MOUNTAIN DEW® returning after its wildly popular advertisement “Puppymonkeybaby,” also in the 2016 game.
“This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages,” said Al Carey, chief executive officer, PepsiCo North America. “Doritos and Mtn Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and MTN DEW ICE, as well as this engaging Super Bowl ad.”