Two out of every five people who will watch this year’s Super Bowl tune in for the commercials. At least that’s according to a survey of 500 Americans conducted by the marketing research firm InsightExpress.
But for some, merely watching the ads is too passive. For the fourth year running, advertising fans McKee Wallwork Henderson (MWH) of Albuquerque will be taking its Adbowl.com Web site live during the football championship. Viewers can judge commercials interactively, and at the end of the game the site will announce “America’s favorite ads.”