Why, oh, why, do the big money advertisers show us their Super Bowl ads in advance?
If you were watching newscasts in the days leading up to Sunday’s big game, you were certain to have seen the Pepsi Twist spot featuring the Osbournes and the Osmonds. You at least heard what H&R Block’s Willie Nelson spot was all about. And you knew Michael Jordan the younger would meet Michael Jordan the older in a Gatorade spot.
Just like on the field, there were few real surprises out of Sunday night’s championship matchup of TV commercials, which cost around $2.1 million for 30 seconds of air time. The creativity of the old dot-coms is mostly gone.