Commercials that air during the Super Bowl generate as much, if not more buzz than the game itself. But breaking through that buzz and selling the product is a challenge for advertisers. Sometimes the product can get lost in the entertainment.
“People are getting so much buzz before and after that you’re really getting more than you spend,” said Linda Kaplan Thaler, CEO and founder of Kaplan Thaler Group. “I’ve never seen so much buzz on the ads beforehand. Now you can download ads on your cell phone. You’ve got viral marketing.”