Ford’s 90-second Super Bowl ad will air right before kick-off. The ad touts Ford’s burgeoning ride-sharing and bike sharing services, while also plugging self-driving cars that are still under development. The agency behind the spot is WPP’s dedicated Ford shop, Global Team Blue. The ad’s soundtrack is “I Wish I Knew How It Would Feel to Be Free” by Nina Simone. Ford’s last Super Bowl ad buy was in 2014.
Chantel Lenard, Ford’s director for U.S. marketing, said in an interview “Because we have this unique opportunity with the Super Bowl with 90 seconds to tell the story, we think it’s a great way to be able to connect it with this idea of helping people move freely in life. Because that is really what these solutions are about — giving different ways to make people’s lives easier as transportation frankly becomes more challenging in some places with congestion and other issues we are trying to solve.”
Read More at: Creativity Online