Lady Gaga is the star of Tiffany’s debut Super Bowl ad

Luxury jewelry retailer Tiffany & Co announced a new campaign called “Legendary Style” that stars Lady Gaga. The spot will air just before the Lady Gaga goes on stage for the half-time show. It’s the first TV commercial from the jewelry company in 20 years and the first time it has ever broadcast a Super Bowl ad. Tiffany has designed and produced the Super Bowl winners’ trophy since 1967.

Find out more: tiffany.com