Toyota-owned Lexus dropped an extended version of its action-packed Super Bowl LII ad, “Long Live the King,” today, showcasing both the 2018 Lexus LS 500 and the upcoming Marvel Studios superhero film, Black Panther, set to hit theaters on Feb. 16.
In it, we see King T’Challa (the Black Panther, aka actor Chadwick Boseman) kicking villain ass and doing some crazy stunts (including diving from the top of some sort of scaffolding through the sunroof of the luxury sports car), as he races to a world leadership conference. He makes it in the nick of time appearing calm, cool and collected. Phew.
That’s all packed in to the 60-second spot (below), created by Lexus’ multicultural agency, Walton Isaacson. A 30-second version of the ad will appear during the third quarter of the Big Game on Feb. 4.