The NFL and NBC announced that Madonna will indeed be the featured performer at the Super Bowl XLVI halftime show on Feb. 5 in Indianapolis. She has partnered with a creative team from Cirque du Soleil, Jamie King, and multimedia artists from Moment Factory, to create a signature performance for the Bridgestone Super Bowl XLVI Halftime Show.
Madonna joins an esteemed list of recent halftime acts that includes The Black Eyed Peas, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
Her new film W.E., which she directed, wrote and produced, is opening in a limited one-week release Dec. 9 in Los Angeles and will open nationally on Feb. 3, two days prior to Super Bowl XLVI.
The Bridgestone Super Bowl halftime show is the most-watched musical event of the year. More than 162 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide.
This year marks the fifth time Bridgestone Americas has sponsored the Super Bowl halftime show. The tire company’s new brand campaign, fittingly titled “Time to Perform,” will debut during the game.
The Bridgestone Super Bowl XLVI Halftime Show is an NFL Network production and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.