This year, a 30-second Super Bowl spot will cost advertisers up to $5 million. With that kind of pressure, some ads have failed spectacularly (we’re looking at you, GoDaddy), while others are remembered decades after they aired. Ahead of Sunday’s game, here are 10 of the most memorable Super Bowl ads in history.
Cindy Crawford for Pepsi, 1992
This Pepsi ad featuring Cindy Crawford stepping out of a red Lamborghini in a white swimsuit was an instant classic. Ten years later, Crawford reenacted the spot, but this time, she’s climbing out of an SUV with her two kids in the back seat.
Larry Bird vs. Michael Jordan McDonald’s Ad, 1993
It’s hard to imagine anyone today dueling for a Big Mac as long as basketball stars Michael Jordan and Larry Bird did back in 1993. Fun fact: The year this ad aired, Michael Jackson was the Super Bowl halftime act, while O.J. Simpson performed the game’s opening coin toss.
Budweiser’s Frogs, 1995
It was impossible to drink a Budweiser in 1995 without thinking of these three monosyllabic frogs.
Parisian Love by Google, 2010
This Google ad tells the love story of a foreign exchange student in Paris, showing search queries typed on a computer screen. The commercial, while romantic, also kind of makes us want to delete our cache immediately.
Apple’s 1984, 1984
If you watched Steve Jobs, you caught a glimpse of this controversial Apple ad, which premiered during the 1984 Super Bowl. The post-apocalyptic ad was directed by Oscar-nominated filmmaker Ridley Scott (The Martian) and was revolutionary at the time for not showing the product it was advertising.
E-Trade Baby, 2008–2013
This series by E-Trade proved that a talking baby can make anything sound simple, even online trading. The first ad was such a hit, the company featured the talking baby in their Super Bowl ads for six years in a row, until he finally retired in 2014.
Britney Spears Pepsi Generation, 2002
At the height of her popularity, Britney Spears starred in this ad by Pepsi, in which she played a pop star during the buttoned-up ’50s, a surfer girl in the ’60s, and an androgynous ’80s singer, among other characters.
Betty White for Snickers, 2010
No matter how many times we’ve watched this commercial, it’s always shocking to see an 88-year-old Betty White being tackled into a pile of mud during a rough game of football.
Volkswagen The Force, 2011
Just try to resist a smile while watching this adorable Volkswagen commercial, which has been viewed over 63 million times on YouTube.
Liam Neeson Clash of Clans: Revenge, 2015
The most popular ad of 2015 features an ultra-intense Liam Neeson preparing his vengeance on an innocent Clash of Clans online gamer. The barista, who mispronounces his name, is also on his list.
Source: Google News Super Bowl Commercials
The Most Memorable Super Bowl Ads of All Time – Vogue.com