Mercedes-Benz Super Bowl ad this year is putting a “modern twist” on the classic Aesop’s Fables story of a race between a tortoise and a hare. The ad, created by Merkley & Partners, will air during the fourth quarter of the big game.
To tease the “Big Race” Super Bowl spot, Mercedes-Benz is airing a separate ad during this weekend’s NFL Conference Championships on Sunday January 18. Watch the video below.
The teaser ads will see NFL legend Jerry Rice and ESPN presenters Mike Greenberg and Mike Golic take part in a sports talk show dubbed “Showdown with Jerry Rice.” They will invite on various guests to debate who will win “The Big Race.”
The “Big Race” campaign extends online to a dedicated website where visitors can see extra content from Mike and Mike and vote for who they think will win “The Big Race,” which will also see them entered into a competition.
Read more: BusinessInsider