Michelob Ultra’s 2017 Super Bowl Ad “Our Bar”

Michelob Ultra will continue its fitness-themed campaign in the Super Bowl with a spot that includes a lot more cycling and running than drinking.

The Anheuser-Busch InBev brand seeks to link social drinking and working out via the soundtrack: The theme song from the classic TV show “Cheers.” The agency is FCB Chicago, which was behind a similar athletic-themed spot for the brand that aired in last year’s Super Bowl called “Breathe.”

Read More : Advertising Age