MM’S Is Back In The Game With New Super Bowl LII Commercial
After a Three-Year Hiatus, M&M’S will Entertain Fans During the First Quarter of the Big Game
Mars Wrigley Confectionery U.S. announced something fans have been craving – a new M&M’S Super Bowl commercial. Over the last 75 years, M&M’S has established itself as an iconic entertainment brand by connecting with fans through pop culture. For the first time since 2014, M&M’S will return to the Super Bowl – one of the biggest entertainment platforms in the world – to continue to entertain fans with a new commercial.
The M&M’S Brand, which is known for its colorful spokescandies, will tap the mass reach of the Super Bowl to entertain fans with an all-new 30-second commercial that will be produced by BBDO New York and supported with a fully integrated marketing campaign including PR, digital and social media.
“The Super Bowl is such an iconic event and we’re thrilled to be bringing M&M’S back to the big game this year,” says Allison Miazga-Bedrick, Brand Director, M&M’S. “Some of the beloved M&M’S spokescandies will be back in action like never before and we’re excited to showcase M&M’S as the entertainment brand that our fans know and love.”
This year, Mars Wrigley Confectionery U.S. decided to bring the M&M’S Brand back into the game after a three-year hiatus. The last time the M&M’S Brand advertised during the Super Bowl was in 2014; the ad spot, “Delivery,” featured Yellow being blissfully unaware of just how irresistible he is as he is delivered to a dinner party.
Previously, the brand aired “Love Ballad” in 2013 where Red professed his love with a romantic serenade
and “Just My Shell” in 2012, which introduced Vanessa Williams as the voice behind the Ms. Brown spokescandy for the very first time.
The M&M’S commercial will air during the first quarter of Super Bowl LII on Sunday, Feb. 4, 2018 on NBC. For more information, fans can visit M&M’S on Facebook, Twitter, Instagram or at www.mms.com.
The spot, to air in the second quarter just prior to halftime, is designed to recruit associates eager to develop careers with the 61-year-old brand. Its first-ever Super Bowl spot will evolve into a year-long recruitment campaign, targeting men, aged 20-to-29, with promises of job training and career development. Spending an industry-estimated $15 million on a single Super Bowl spot…