Mars Chocolate North America announced today that its SNICKERS® Brand will satisfy fans’ hunger for a laugh with its new advertising campaign that debuts during the first commercial break of Super Bowl XLIV.
Preview the spot here.
The first spot of the campaign, called “Game,” features recent Screen Actors Guild® Life Achievement Award winner Betty White and acting icon Abe Vigoda. The spot proves that “you’re not you when you’re hungry,” and reminds consumers that SNICKERS continues to satisfy hunger. Following this debut, a second spot called “Divas” will air in late February featuring international superstars Aretha Franklin, among others.
The new campaign, which will include a series of print, television, cinema and digital advertisements, was created by BBDO New York. Additional advertisements will begin appearing in late February 2010.