O Brother(s), Where Art Thou? In the Super Bowl, that’s where.
The moviemaking Coen brothers, Joel and Ethan, are moving from Fargo to the Oscars of the ad industry, creating a big-budget commercial for H&R Block to air during Super Bowl XXXVI on Feb. 3.
They are the latest in a growing number of A-list film directors to take commercial assignments. BMW and Fallon in Minneapolis recruited directors like Ang Lee of Oscar-winning Crouching Tiger, Hidden Dragon to create a series of Web films last year called The Hire.