King Pharmaceuticals®, Inc. (NYSE:KG) is launching a three-year sponsorship of the American Heart Association high blood pressure Web site via a nationally broadcast commercial airing during Super Bowl XLI. The ad aims to increase public awareness of high blood pressure and other risk factors and the impact it has on a person’s overall risk of serious cardiovascular disease by steering viewers to the American Heart Association’s online high blood pressure risk assessment tool.
“Is your heart at risk of an attack?”
Debuting a commercial during the most watched television event in the country is a first for King Pharmaceuticals, and the first time the American Heart Association has been included in a Super Bowl commercial. The 60-second unbranded spot will air during the second quarter, shortly before halftime. A 30-second version of the ad will also air during the post-game show. The full campaign includes a print advertising and online media component as well.