Advertising Age reports that Procter & Gamble is buying two advertising spots during the 51st Super Bowl, one for its Mr. Clean product and the other for its Febreeze product.
The Febreeze :30 second commercial will air during the second quarter. The ad will include online video and a digital marketing campaign.
The new, mass-reach advertising campaign for Mr. Clean will air during the third quarter and was designed by Procter & Gamble Co. (PG) Chief Brand Officer Marc Pritchard.
Teasers for both of the ads will be released to the public soon.
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