The One Club for Art and Copy has announced that it will induct Apple co-founder Steve Jobs, advertising creative Paula Green and director/producer Joe Pytka into the Creative Hall of Fame on 17 January 2012.
Joe Pytka, is considered by many to be one of the greatest commercial directors in history. His body of work spans over 40 years with more than 5000 commercials and film projects. Known for his big-budget Super Bowl ads, Pytka’s creations include some of the greatest hits of advertising from the last several decades. Examples include Madonna’s controversial “Make a Wish” video for Pepsi featuring the song Like a Prayer, “Bo Knows” for Nike, “Ed and Frank” for Bartles and Jaymes, “I Am Not a Role Model” with Charles Barkley for Nike and the frying egg commercial with the tagline, “This is your brain on drugs.”
As a filmmaker, Pytka directed “Let it Ride” starring Richard Dreyfuss and “Space Jam” with Michael Jordan and Bugs Bunny. He also directed videos including “Free as a Bird” by The Beatles, “Just Like Starting Over” by John Lennon and Michael Jackson’s “The Way You Make Me Feel” and “Dirty Diana”.
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