Their commercials have been some of the most popular shown during Super Bowls, but don’t look for Doritos ads during the Super Bowl LI telecast Feb. 5.
Frito-Lay, a subsidiary of PepsiCo that also makes Cheetos, Funyuns and Sun Chips, told Advertising Age in an email that it was ending a 10-year run for the chips because the game “did not fit with our marketing plans, however, we continue to enjoy a great partnership with the NFL that connects multiple brands within PepsiCo.”
Staying on the sideline “gives them a year off to kind of think about what they might want to do next if they want to come back [in February 2018] and kind of reassess their strategy,” Advertising Age’s E.J. Schultz told ABC News.
Despite often falling flat with The Professionals Who Critique Super Bowl Spots, the ads were popular with viewers. According to Ad Age, Doritos topped the Ace Metrix ranking of the top five Super Bowl advertisers from 2010 to 2016.
Read More at: Washington Post