Skittles is joining Mars Inc. corporate sibling Snickers at the Super Bowl this year, as the brand airs its first Big Game commercial on Feb. 1.
The Super Bowl debut of Skittles, which became a National Football League sponsor in 2014, comes with a teaser campaign from Olson Engage. It shows a Skittles-filled tailgate party in the vacant University of Phoenix Stadium parking lot, four weeks before the game in Glendale, Ariz. It uses Kurt Warner, the NFL quarterback who played with the Saint Louis Rams, New York Giants and Arizona Cardinals. The teaser tag says “Super Bowl XLIX is about to get awesomer.”
Skittles’ Super Bowl spot is being created by the brand’s agency, DDB Chicago.
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