As the Super Bowl continues to shatter television ratings records (the Patriots’ victory in Super Bowl XLIX was watched by approximately 114 million people), the cost for coveted ad time has more than doubled over the last decade. The people at StubHub and Column Five analyzed the numbers and found that the average cost for a 30-second commercial during the Super Bowl is literally spiraling out of control.
30-second commercials for the first Super Bowl in 1967 cost a measly $42,000, but that average broke the $1 million barrier in 1995 and hit a record high of $4.5 million in 2015. CBS is charging $5 million for ads in 2016, or $166,666 per second.
Source: Google News Super Bowl Commercials
Stunning infographic charts the skyrocketing cost of a Super Bowl ad – For The Win