The Super Bowl broadcast presents marketers with an opportunity to reach a huge amount of consumers, and that’s why networks are able to charge more than $5 million for a 30-second spot during the 2018 Super Bowl.
An NBC Sports ad exec said today that the network will average more than $5 million for a 30-second spot for the Super Bowl.
— Richard Deitsch (@richarddeitsch) January 11, 2018
For comparison, the average price of a 30-second ad during Game 7 of the 2016 World Series was just over $500,000.
The price for a similar spot during the 2016 Oscars cost about $2 million.
NBC will receive almost a billion dollars in revenue in 2018 from ads running during the Super Bowl and 2018 Winter Olympics.