NBC Sports Group and NBC Universal News Group’s executive vice president of Sales and Sales Marketing Seth Winter told reporters on a conference call that the big game’s commercial slots are officially all spoken and accounted for.
As previously reported, 30-seconds of commercial time during Super Bowl XLIX on Sunday are selling for $4.4 million-$4.5 million per slot — record pricing — with the variation depending on the number of units a company purchased.
On Wednesday, Winter explained that there were about 70 national units for sale during the game. Some quick, conservative math nets that total to some $308 million-plus in total ad sales.
The network was also quite pleased with digital ad sales, with Winter lamenting that he wishes they had more space to move. He added that 100 percent of companies advertising on digital — with NBC streaming the big game — are also advertising on air.