The Dannon Company’s first-ever Super Bowl yogurt commercial will feature Dannon Oikos® Greek yogurt and actor John Stamos. The Dannon Oikos advertisement will run during the third quarter of Super Bowl XLVI and will also be released on the Dannon Oikos Facebook and YouTube pages as part of a fully-integrated marketing campaign.
Stamos appeared in the previous Dannon Oikos’ TV commercial, the first for the brand, which debuted in August 2011.
The commercial was crowdsourced among a select group of top talent in collaboration with Poptent, the crowdsourced video production company.The member-only crowdsourced campaign was conducted privately in keeping with the tradition of secrecy and surprise of Super Bowl advertising. The winning director may be the youngest director to have an ad during the Super Bowl. (21)