A Breakdown of Advertising Costs by Year and the Ratings

*Cost Per 30 Avg. Number of
Super Bowl Season Date Network Rating Share Second Spot Viewers
XLIV 2009 Feb 7 2010 * CBS tbd tbd tbd tbd
XLIII 2008 Feb 1 2009 * FOX 42.0 64 $3,000,000 98,732,000
XLII 2007 Feb 3 2008 * FOX 43.1 65 $2,699,963 97,448,000
XLI 2006 Feb 4 2007 * CBS 42.6 64 $2,385,365 93,184,000
XL 2005 Feb 5 2006 * ABC 41.6 62 $2,500,000 90,745,000
XXXIX 2004 Feb 6 2005 FOX 41.1 62 $2,400,000 86,072,000
XXXVIII 2003 Feb 1 2004 CBS 41.4 63 $2,302,200 89,795,000
XXXVII 2002 Jan 26 2003 ABC 40.7 61 $2,200,000 88,637,000
XXXVI 2001 Feb 3 2002 FOX 40.4 61 $2,200,000 86,801,000
XXXV 2000 Jan 28 2001 CBS 40.4 61 $2,200,000 84,335,000
XXXIV 1999 Jan 30 2000 ABC 43.3 63 $2,100,000 88,465,000
XXXIII 1998 Jan 31 1999 FOX 40.2 61 $1,600,000 83,720,000
XXXII 1997 Jan 25 1998 NBC 44.5 67 $1,291,100 90,000,000
XXXI 1996 Jan 26 1997 FOX 43.3 65 $1,200,000 87,870,000
XXX 1995 Jan 28 1996 NBC 46.0 68 $1,085,000 94,080,000
XXIX 1994 Jan 29 1995 ABC 41.3 62 $1,150,000 83,420,000
XXVIII 1993 Jan 30 1994 NBC 45.5 66 $900,000 90,000,000
XXVII 1992 Jan 31 1993 NBC 45.1 66 $850,000 90,990,000
XXVI 1991 Jan 26 1992 CBS 40.3 61 $850,000 79,590,000
XXV 1990 Jan 27 1991 ABC 41.9 63 $800,000 79,510,000
XXIV 1989 Jan 28 1990 CBS 39.0 63 $700,400 73,852,000
XXIII 1988 Jan 22 1989 NBC 43.5 68 $675,000 81,590,000
XXII 1987 Jan 31 1988 ABC 41.9 62 $645,000 80,140,000
XXI 1986 Jan 25 1987 CBS 45.8 66 $600,000 87,190,000
XX 1985 Jan 26 1986 NBC 48.3 70 $550,000 92,570,000
XIX 1984 Jan 20 1985 ABC 46.4 63 $525,000 85,530,000
XVIII 1983 Jan 22 1984 CBS 46.4 71 $368,200 77,620,000
XVII 1982 Jan 30 1983 NBC 48.6 69 $400,000 81,770,000
XVI 1981 Jan 24 1982 CBS 49.1 73 $324,300 85,240,000
XV 1980 Jan 25 1981 NBC 44.4 63 $275,000 68,290,000
XIV 1979 Jan 20 1980 CBS 46.3 67 $222,000 76,240,000
XIII 1978 Jan 21 1979 NBC 47.1 74 $185,000 74,740,000
XII 1977 Jan 15 1978 CBS 47.2 67 $162,300 78,940,000
XI 1976 Jan 09 1977 NBC 44.4 73 $125,000 62,050,000
X 1975 Jan 18 1976 CBS 42.3 78 $110,000 57,710,000
IX 1974 Jan 12 1975 NBC 42.4 72 $107,000 56,050,000
VIII 1973 Jan 13 1974 CBS 41.6 73 $103,500 51,700,000
VII 1972 Jan 14 1973 NBC 42.7 72 $88,100 53,320,000
VI 1971 Jan 16 1972 CBS 44.2 74 $86,100 56,640,000
V 1970 Jan 17 1971 NBC 39.9 75 $72,500 46,040,000
IV 1969 Jan 11 1970 CBS 39.4 69 $78,200 44,270,000
III 1968 Jan 12 1969 NBC 36.0 70 $55,000 41,660,000
II 1967 Jan 14 1968 CBS 36.8 68 $54,500 39,120,000
I 1966 Jan 15 1967 CBS 22.6 43 $42,500 26,750,000
I 1966 Jan 15 1967 NBC 18.5 36 $37,500 24,430,000

Source: Nielsen Media Research