Total unique Internet audience increased 10.7%, from 23.5 million to 26.1 million.
NEW YORK–(BUSINESS WIRE)–Between Sunday, January 30 and Monday, January 31, the total unique Internet audience increased 10.7%, from 23.5 million to 26.1 million.
The driving force behind the two day growth were the Super Bowl advertisers who experienced an overnight increase of 15.7% in unique audience, from 1.75 million to 2.03 million, according to Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research and NetRatings, Inc. (Nasdaq:NTRT).
Leading the charge were Oxygen.com, an online network for women, and HotJobs.com and Monster.com, both of which are Internet-based career solutions companies. On Monday, January 31, Oxygen.com had a unique audience of nearly 174,000. In comparison, Oxygen.com’s total unique audience for the entire week of January 24 was approximately 190,000. HotJobs.com made a similar leap in unique audience on the day after the Super Bowl with 156,000 unique visitors. In comparison, HotJobs.com’s total traffic for the week of January 24 was approximately 328,000. Meanwhile, Monster.com reached a unique audience of over 251,000 on Monday, which was 39.6% above its average of 180,000 per day during the week of January 24.
“Dot.Com companies who advertised on Super Bowl XIV had the challenge of balancing style and substance,” said Allen Weiner, Vice President of Analytical Services for NetRatings. “In a single 30-second spot, advertisers had to grab the viewer’s attention while conveying a clear value proposition and reason to visit their site. Those who were able to accomplish these goals will be rewarded with sustained traffic gains and find themselves book marked for repeat usage.”
Sports Sites Pick up Steam
The total traffic for sports related Web sites increased by 18.0% on Super Bowl Sunday compared to the previous Sunday, January 23. For the week beginning January 24, Superbowl.com’s unique audience shot up 222.2% while Sportsline.com had a gain of 21.3%.
Table 1. Daily Unique Audience Size and Average Time Spent for Sports Sites -0- *T
Time per Person
Note: sports sites measured included CNNSi.com, FoxSports.com, NFL.com, Rivals.com, SIKids.com, Sportingnews.com, Sportsline.com, Superbowl.com, SuperbowlXIV.org, ABCMNF.go.com, ABCSports.go.com, Espn.go.com, Sports.Excite.com, Sports.Yahoo.com Source: Nielsen//NetRatings, January 2000
Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects data from more than 39,000 panelists as they use the Internet at home. The Nielsen//NetRatings panel is the largest media research sample of at-home Internet users currently under measurement. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the industry. For more information, please visit www.nielsen-netratings.com.