New Digital Hub to Drive Voting and Increase Consumer Engagement
USA TODAY is expanding its Super Bowl Ad Meter program for 2013 to include a new online voting platform that will increase the Ad Meter panel vote to thousands. To kickoff the expanded USA TODAY platform, the 25th annual Super Bowl Ad Meter winner will be chosen by a larger than ever panel though a password-protected microsite developed by USA TODAY.
New for 2013 – ads will be counted from the coin toss to the end of regulation play – including ads that air during halftime. The winning ad will be announced on USATODAY.com after the game on Sunday, February 3, 2013 and appear in the newspaper on Monday, February 4, 2013.
Leading up to the 2013 Super Bowl, USA TODAY’s Ad Meter coverage will now include a larger online hub where consumers can engage with daily content. New features include: The Ad Meter Ultimate Countdown, a ranking past champions of the USA TODAY Super Bowl Ad Meter era; Ad Meter First Look, offering instant reviews and analysis as marketers pre-release their Super Bowl ads and teasers; and an Ad Meter social sentiment meter, covering all the news, trends and social chatter related to the Super Bowl ads.
After the game, consumers will be able to see how the panelists voted in new categories such as best use of a celebrity and best use of an animal. Additionally, consumers can view the ads and add their own opinions by giving them a thumbs up or thumbs down. To learn more or to register to participate in the exclusive voting panel, go to admeter.usatoday.com.
With the development of USA TODAY’s new voting platform, Ad Meter will become a broader franchise for USA TODAY to include multiple sports, entertainment and lifestyle events. Ad Meter’s expanded platform will also serve as a valuable marketing tool for brands that advertise during the game.
USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials. Ad Meter results have long been the industry-leading tool used to measure public opinion surrounding Super Bowl ads. In 2013, Ad Meter will increase its digital presence and capabilities as part of the overall digital expansion of USA TODAY.
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation – today, tomorrow and for decades to follow. USA TODAY, the nation’s number one newspaper in print circulation with an average of nearly 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 6.6 million readers daily. USA TODAY is a leader in mobile applications with more than 16 million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).