Verizon told to remove huge Super Bowl ad in San Francisco – PCWorld
Verizon has been told it must remove huge ads that are blanketing two sides of a building in downtown San Francisco a stone’s throw from the city’s Super Bowl celebration.
The company, which has a deal with the NFL to stream games to smartphones, has been told the ads run afoul of a city ordinance that dates back more than 50 years regulating advertisements in San Francisco to “promote the public health, safety and welfare by reducing visual distractions to pedestrians and motorists,” according to local media.It might be tough for motorists to see the signs after numerous street closures in the area due to the Super Bowl, but they’re difficult for pedestrians to miss. One side of the building looks down on the downtown area that will be home to numerous corporate structures and TV broadcast booths related to the Super Bowl on Feb. 5.San Francisco City Attorney Dennis Herrera told Verizon it has until Thursday to take down the signs or face possible legal action.
In a break from the past three years, Wix.com will not be advertising in the upcoming Super Bowl. Instead of placing a television spot during the game on February 4, 2018, the company will focus on digital ads. “We found that they performed better for us,” said Omer Shai, Chief Marketing Officer for the website maker, in an interview. “We…