It’s not what you think.
Lincoln, the luxury automotive brand, today released its second Super Bowl ad that is a part of its purchase of two 30-second spots to air during the broadcast. The brand spot featuring the 2013 MKZ is titled “Phoenix,” and graphically showcases the new beginning of the brand with an MKZ emerging from the flames of a Lincoln Town Car.
These Super Bowl ads represent a significant piece in the Lincoln reinvention strategy as the brand attracts a new market of individual-minded luxury consumers. Lincoln recently launched the all-new 2013 MKZ, and will deliver three more vehicles in the next four years to appeal to these new luxury consumers who have emerged as a powerful economic force, already making up close to 25 percent of all luxury automobile purchases.
The 30-second spot will be available on the Lincoln YouTube channel.
Agency: Hudson Rouge
Production Company: Imperial Woodpecker
Director: Stacy Wall
Editing Company: Cut+Run
Editors: Isaac Chen
MD: Michelle Burke
EP: Carr Schilling
Producer: Ashley Carrier