Two more food and beverage brands just jumped into the mix for Super Bowl LI. Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a 15-second spot during the Feb. 5 telecast on Fox, the company confirmed to Adweek.
The pistachios ad will air in the first quarter, and the Fiji spot in the third quarter.
The pistachios spot, titled “Treadmill,” will continue the brand’s campaign with Ernie the Elephant, a CGI character voiced by John Cena. The brand has not decided yet whether to release the spot early, or wait for the game.
Meanwhile, Fiji Water will not be airing new creative on the game. Rather, it will use a 15-second version of a spot called “Nature’s Gift.”