Welcome to the Super Bowl Advertising Archive

2020 Super Bowl LIII (54) Commercials

2020 PARAMOUNT PICTURES – Top Gun: Maverick

2020 UNIVERSAL PICTURES – Minions: The Rise of Gru

2020 TURBOTAX – All People Are Tax People

2020 PARAMOUNT PICTURES – A Quiet Place Part II

2020 T-MOBILE – Anthony Anderson’s Mama Tests 5G Network

2020 OLAY – #MakeSpaceForWomen

2020 AMAZON PRIME VIDEO – Hunters

2020 TIDE – Finally Later, #LaundryLater

2020 MICROSOFT – Be The One with Katie Sowers

2020 PRINGLES – Rick and Morty

2020 SECRET – The Secret Kicker

2020 HULU – Tom Brady’s Big Announcement

2020 DISCOVER – No We Don’t Charge Annual Fees

2020 P&G – When We Come Together

2020 NEW YORK LIFE – Love Takes Action

2020 MICHELOB ULTRA – Jimmy Works It Out

2020 HUMMER EV – Quiet Revolution

2020 ROCKET MORTGAGE – Jason Momoa Comfortable

2020 HARD ROCK HOTEL – Starring JLo, Arod, DJ Khaled, Pitbull and Steven Van Zandt

2020 HARD ROCK HOTEL – The Hype Starring JLo, Arod, DJ Khaled, Pitbull and Steven Van Zandt

2020 FACEBOOK GROUPS – Ready to Rock?

2020 SODASTREAM – Discovers Water On Mars

2020 DASHLANE – Password Paradise

2020 JEEP – Groundhog Day with Bill Murray

2020 BUDWEISER – Typical American

2020 POP TARTS – Fixed the Pretzel starring Jonathan Van Ness

2020 TOYOTA – Go Places with Cobie Smulders

2020 DORITOS – The Cool Ranch with Lil Nas X and Sam Elliott

2020 CHEETOS – Can’t Touch This

2020 SQUARESPACE – Winona in Winona

2020 GENESIS – Going Away Party with John Legend and Chrissy Teigen

2020 HEINZ – Find The Goodness

2020 MARVEL STUDIOS – Black Widow

2020 AVOCADOS FROM MEXICO – Shopping Network with Molly Ringwald

2020 LITTLE CAESARS – Best Thing Since Sliced Bread

2020 TIDE – Wonder Woman now, #LaundryLater

2020 TIDE – Coming up Next, #LaundryLater

2020 PEPSI – Zero Sugar. Done Right

2020 COCA-COLA ENERGY – Show Up

2020 MICHELOB ULTRA PURE GOLD – 6 for 6-Pack

2020 BUD LIGHT SELTZER – Inside Post’s Brain

2020 MTN DEW ZERO SUGAR – As Good As The Original

2020 WALMART – Famous Visitors

2020 Tide – Super Bowl now, #LaundryLater

2020 TIDE – Bud Knight now, #LaundryLater

2020 DISCOVER -Yes We’re Accepted

2020 Super Bowl LIV (54) Advertisement and Commercial News

2020 HUMMER EV – Revolutionaries

What does it take to truly change the game? LeBron James knows, because he’s done it himself. Introducing the First Ever GMC HUMMER EV. Subscribe to GMC: http://www.youtube.com/gmc Facebook: http://www.facebook.com/gmc Twitter: http://www.twitter.com/gmc Instagram: http://www.instagram.com/gmc

Making Ad Magic – Fox Sports Insider

“Everyone loves the commercials,” Cleveland Browns quarterback Baker Mayfield told me on Friday. “I remember getting almost as excited for that as for the game.” Given that everyone from diehard football aficionados to even those with only a passing interest in the sport come together to enjoy and analyze the best ads, the pressure is […]

4 Ads. 1 Super Bowl. How Goodby Silverstein & Partners Juggled It All

Read More at AdWeek Public opinion aside, Super Bowl ads are huge business, and Goodby and Silverstein have seen how the ad game has changed. It’s almost charming to think that they called out the absurdity of spending $2 million on one ad in one of the agency’s most well-loved Super Bowl spots, E*Trade’s monkey in 2000. This […]

Kobe Bryant’s Tragic Death Has Effect on 2020 Super Bowl Ads

The death of Kobe Bryant in a helicopter crash has permeated all areas of culture, including advertising. Super Bowl advertisers have spent the week considering if their ads could, in any way, appear insensitive in the wake of the crash that killed the NBA legend, his daughter and others. Planters Peanuts Super Bowl planned campaign, […]

2020 JEEP – Groundhog Day

Sunday isn’t just game day, it’s Groundhog Day. Sunday isn’t just game day, it’s Groundhog Day. For more than 75 years, the Jeep name has been indelibly associated with freedom, authenticity, adventure and passion. These are vehicles for “dreamers and doers” – forging extraordinary, uncommon bonds between themselves and their owners, because adventure is found […]

2020 HARD ROCK – The Hype

No one messes with @JlO’s bling cup and gets away with it. Find out what goes down at the Hard Rock, 02.02.20 during the 2nd quarter

2020 Olay Super Bowl Ad Teasers

Dare we say…our skin feels out of this world. Why are Busy and Lilly in space with Olay Regnerist? Find out Super Bowl Sunday. #MakeSpaceForWomen No purchase necessary. Must include #MakeSpaceForWomen @OlaySkin. Maximum donation $500,000. Ends February 3rd. Subscribe to Olay’s YouTube Channel: https://www.youtube.com/user/olay?sub… GET SOCIAL WITH US! Website ► http://www.olay.com/en-us Facebook ► https://www.facebook.com/OlayUS/ Twitter […]

Jason Momoa Super Bowl Teaser #2 2020 | Rocket Mortgage

How does Jason Momoa get comfortable at home? You’ll have to watch the Super Bowl to find out. How do you get comfortable at home? Let Rocket Mortgage® help you get there with award-winning customer service and a home buying experience centered around you. Look for our Super Bowl spot for the whole picture. #GetComfortable

2020 ROCKET MORTGAGE – Jason Momoa Teaser #1

You’ve never seen Jason Momoa … like this. See even more in our Super Bowl spot on Feb. 2, 2020. At Rocket Mortgage®, we think you should be as comfortable financing your home as you are living in it. #GetComfortable

2020 FACEBOOK GROUPS – Ready To Rock

Chris Rock is ready to rock. Are you? Find Your Facebook Group(s): http://www.facebook.com/groups Facebook Groups are an everyday resource where you can connect over things you care about – a place to exchange new recipes, learn what’s happening in your neighborhood, seek or receive support around new life events, or simply bond over things like […]

2020 TURKISH AIRLINES – Take Off Again

Houston, Turkish Airlines here. Our Big Game ad is on. All engines are running. 02.02.2020 #SuperBowl #SuperBowlLIV #SBLIV #TurkishAirlines #TürkHavaYolları #WidenYourWorld About Turkish Airlines: Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is the airline that flies to more countries and international destinations than any other airline in the […]

2020 BUDWEISER – Whassup Again

In a world with so much smart technology, there are still people who make the wrong choice to drive impaired. Budweiser and Uber are teaming up to help Canadians choose a smart way home after #SuperBowlLIV. Tune in to the game to find out #Whassup.

Super Bowl Broadcast News

Thirty-second spots during the 2020 Super Bowl (LIV) are selling for approx. $5.6 million, which is up ~$600,000 from 2019. The Super Bowl will be broadcast on FOX from Hard Rock Stadium in Miami Gardens, Florida.. on Feb. 2, 2020. (Kickoff time is approx 6:30pm) The Pepsi sponsored halftime entertainment will be Jennifer Lopez and Shakira.

Last Year’s Ratings

Neilsen Ratings 2019: According to results from The Nielsen Company, the broadcast of Super Bowl LIII (2019) on CBS was the least watched Super Bowl in the last 11 years. The game had an average audience of 98.2 million viewers, and had a preliminary 41.1 U.S. household rating.

When it comes to the social nature of the game, in the U.S., there were 32.3 million social media interactions across official Facebook, Instagram and Twitter accounts and fan Twitter accounts about Super Bowl LIII on CBS on Feb. 3, 2019.

The top social minute of the telecast on Twitter occurred at 8:23 ET p.m., during which 171,000 Twitter interactions were sent as fans reacted to the halftime show performance wrapping up. The second most social minute occurred after the game at 10:09 ET p.m., during which 102,000 Twitter interactions were sent discussing the Patriots’ victory over the Rams. The third most social moment occurred at 9:34 ET p.m., when nearly 74,000 Twitter interactions were sent about the Patriots scoring the first touchdown of the night.

The New England Patriots’ social media accounts generated 5 million interactions across Facebook, Instagram and Twitter, 76% of their engagement came from their Instagram handle. In comparison, the Los Angeles Rams saw 630,000 interactions across their Facebook, Instagram and Twitter accounts, with 73% of their engagement coming from their Instagram handle.

Watch the Ads of the 2019 Super Bowl 53 (LIII) or pick a year from the drop down at the top of this page to find your favorite ad from the Super Bowl.

See our cost breakdown for advertisements and ratings for every year of the Super Bowl.