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2021 Super Bowl LV (55) Spoiler Ads and Previews
Super Bowl LV Broadcast News
Thirty-second spots during the 2021 Super Bowl (LV) sold for approx. $5.5 million, which is down somewhat from 2020 prices, likely to projected lower ratings. The Super Bowl was broadcast on CBS from Raymond James Stadium in Tampa, Florida on Feb. 7, 2021. (Kickoff time is approx 6:30pm) Super Bowl LV featured the Kansas City Chiefs against the Tampa Bay Buccaneers. Tom Brady proved he was the greatest blah blah blah quarterback, blah blah…, by being on another great team of players. The Pepsi sponsored halftime entertainment will be The Weekend, who seemed to have gotten lost inside the multimillion halftime set at one point.
The big headlines for 2021 revolved around the fact that a lot of the “usual” advertisers like Coca-Cola, Pepsi, Ford.. etc. chose to not advertise during this years Super Bowl. Many first-time advertisers are took advantage, and it will be interesting to see if they become “regular” advertisers in the future.
Watch the Ads of the 2021 Super Bowl 55 (LV) or pick a year.
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You can also watch the ads by past advertisers to get you started.
Neilsen Ratings 2020: According to results from The Nielsen Company, the broadcast of Super Bowl LIV (2020) on FOX drew an average TV audience of about 99.9 million viewers who tuned in to watch the San Francisco 49ers take on the Kansas City Chiefs.
The game had a preliminary 41.6 U.S. household rating and was viewed in an average of 50.2 million homes, as Patrick Mahomes and the Chiefs staged a fourth-quarter comeback to defeat Jimmy Garoppolo and the 49ers. Preliminary estimates also found that 69% of U.S. homes with televisions in use were tuned into the Super Bowl LIV telecast.
When it comes to the social nature of the game, there were 43.9 million total interactions across Facebook, Instagram and Twitter regarding Super Bowl LIV. The game was the most social TV program on Feb. 2, as well as the most social TV telecast over the past year. Activity for the program peaked at 8:26 p.m. ET with 144,000 Twitter interactions immediately following the halftime show as fans reacted to the performance by Jennifer Lopez and Shakira.
Jennifer Lopez was the top social talent account of the game with 2.2 million engagements. Kansas City Chiefs’ quarterback Patrick Mahomes was the most socially engaging athlete account associated with the Super Bowl, with over 514,000 engagements.