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2021 Super Bowl LV (55) Spoiler Ads and Previews

Super Bowl LV Broadcast News

Thirty-second spots during the 2021 Super Bowl (LV) sold for approx. $5.5 million, which is down somewhat from 2020 prices, likely to projected lower ratings. The Super Bowl was broadcast on CBS from Raymond James Stadium in Tampa, Florida on Feb. 7, 2021. (Kickoff time is approx 6:30pm) Super Bowl LV featured the Kansas City Chiefs against the Tampa Bay Buccaneers. Tom Brady proved he was the greatest blah blah blah quarterback, blah blah…, by being on another great team of players. The Pepsi sponsored halftime entertainment will be The Weekend, who seemed to have gotten lost inside the multimillion halftime set at one point.

The big headlines for 2021 revolved around the fact that a lot of the “usual” advertisers like Coca-Cola, Pepsi, Ford.. etc. chose to not advertise during this years Super Bowl. Many first-time advertisers are took advantage, and it will be interesting to see if they become “regular” advertisers in the future.

Watch the Ads of the 2021 Super Bowl 55 (LV) or pick a year.

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2021 Super Bowl LV (55) Advertisement and Commercial News

WHICH BRANDS WON (AND LOST) THE SUPER BOWL ON TWITTER

With 23 first-time advertisers, the pandemic’s impact on commercial production and 30,000 fan cutouts filling the stadium, Super Bowl LV was a new experience. One thing that remained the same, however, was that Twitter was the platform of choice for viewers to share their opinions. While brands mostly saw positive sentiment, some saw backlash and others divided audiences. […]

Super Bowl 2021 ratings: Why it took so long for sagging numbers to emerge

The wait for the Super Bowl 2021 ratings stretched into Tuesday in a highly unusual delay. “Super Bowl numbers are still being processed and verified,” Nielsen said in a statement. “We anticipate that final viewing figures, which will include Out Of Home (OOH) viewing, will be available to the media (Tuesday).” The unexpected wait for […]

Big Winners on a Big Night

Rocket Mortgage was the big winner of the night, according to USA Today’s Ad Meter. The company took both the No. 1 and No. 2 slots, the first time a brand has done so since Budweiser won both honors 14 years ago, Ad Age’s Adrianne Pasquarelli writes. Mtn Dew’s ad promoting its new watermelon variety, won iSpot.tv’s […]

Amazon, Cadillac score with Super Bowl ads

During this year’s Super Bowl, the Tampa Bay Buccaneers reigned supreme on the field. During advertising’s biggest night, there were hits and misses as well. Overall, this year’s crop of Super Bowl ads focused on light humor that strove to entertain and connect. But that made the few ads that took a different approach stand […]

The top 10 Super Bowl LV ads, according to USA TODAY Ad Meter

Out of the 57 commercials that Ad Meter panelists rated, these were considered the best of the best. 1. Rocket Mortgage: “Certain Is Better – Tracy Morgan, Dave Bautista & Liza Koshy” (7.38) 2. Rocket Mortgage: “Certain Is Better – Tracy Morgan & Joey Bosa” (7.30) 3. Amazon: “Alexa’s Body” (6.75) 4. M&M’S: “Come Together” […]

Super Bowl ads: Grading the best, worst commercials at the Big Game

Super Bowl Sunday! Even in the midst of a pandemic, we’ll gather (virtually) to sit through football while we wait for the ads. For the ninth straight year, Yahoo Sports’ Liz Roscher (@lizroscher) and Jay Busbee (@jaybusbee) will guide you through the torrent of celebrities, cheap tugs at your heart strings, and songs you know […]

Super Bowl ads went for light humor. Not all succeeded.

The mood on the field was tense during the Super Bowl as the Tampa Bay Buccaneers trounced the Kansas City Chiefs. Off the field, brands sought to relieve the tension of the game — and the year — with lighthearted commercials stuffed with celebrities and nostalgic characters. They aimed to connect to the estimated 100 […]

2 Super Bowl Ads Use the Same Stock Clip

The same piece of stock footage of a father and child can be found in Super Bowl ads for Guaranteed Rate and Indeed. Guaranteed Rate is the latest company jumping into the Super Bowl for the first time and the mortgage lender is coming armed with dramatic footage of athletes from various sports, but not […]

 

 

See our cost breakdown for advertisements and ratings for every year of the Super Bowl.

Neilsen Ratings 2020: According to results from The Nielsen Company, the broadcast of Super Bowl LIV (2020) on FOX drew an average TV audience of about 99.9 million viewers who tuned in to watch the San Francisco 49ers take on the Kansas City Chiefs.

The game had a preliminary 41.6 U.S. household rating and was viewed in an average of 50.2 million homes, as Patrick Mahomes and the Chiefs staged a fourth-quarter comeback to defeat Jimmy Garoppolo and the 49ers. Preliminary estimates also found that 69% of U.S. homes with televisions in use were tuned into the Super Bowl LIV telecast.

When it comes to the social nature of the game, there were 43.9 million total interactions across Facebook, Instagram and Twitter regarding Super Bowl LIV. The game was the most social TV program on Feb. 2, as well as the most social TV telecast over the past year. Activity for the program peaked at 8:26 p.m. ET with 144,000 Twitter interactions immediately following the halftime show as fans reacted to the performance by Jennifer Lopez and Shakira.

Jennifer Lopez was the top social talent account of the game with 2.2 million engagements. Kansas City Chiefs’ quarterback Patrick Mahomes was the most socially engaging athlete account associated with the Super Bowl, with over 514,000 engagements.