Welcome to the Super Bowl Advertising Archive

2020 Super Bowl LIV (54) Advertisement and Commercial News

Planters_Super_Bowl_Matt_Walsh_NUTmobile

MR. PEANUT Returns to Super Bowl LIV in a New Nutty Adventure With Matt Walsh

PLANTERS, America’s #1 nut brand, is returning to the Super Bowl with a story that will show fans just how far MR. PEANUT will go to have his friends’ backs. The thirty second spot stars MR. PEANUT alongside longtime friend and “Veep” star Matt Walsh and will air during the Super Bowl’s third quarter. “I’m a huge […]

Hyundai’s Super Bowl LIV Commercial to Star Chris Evans, John Krasinski, Rachel Dratch and David Ortiz

Those looking to be entertained by the Super Bowl commercials this year will be treated to a star-studded, Boston-themed spot from Hyundai. The 60-second comedic ad that will run in the first quarter of the game will feature a cast of well-known Boston celebrities including Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz. The […]

Frito-Lay Brands Doritos and Cheetos Will Have Super Bowl ads

Two 30-second spots during the Feb. 2 game, come after each of the brands announced new products last week. Doritos added Flamin’ Hot Limon and updated its Cool Ranch flavor. Days later, ready-to-eat Cheetos Popcorn in Cheddar and Flamin’ Hot flavors were announced. In the 2009 Super Bowl Cheetos ran this 30-second spot. Doritos brand […]

2006_Hummer_Little_Monster.00_00_23_05.Still001

Hummer To Relaunch An Iconic Brand with a Super Bowl Ad

General Motors is relaunching the Hummer brand, and doing it in a splashy way. According to a report in the Wall Street Journal, the brand will make its second debut, an all-electric pickup truck, with a 2020 Super Bowl ad featuring Lebron James. In its first incarnation, the Hummer brand achieved icon status for its unique […]

Rocket Mortgage Launches FREE Super Bowl Squares Sweepstakes, Giving Away More Than $1 Million in Cash Prizes

The Rocket Mortgage Super Bowl Squares Sweepstakes kicks off the partnership between the NFL and Rocket Mortgage during Super Bowl LIV. The largest official game of Super Bowl squares in history. Rocket Mortgage will be awarding cash prizes to multiple winners throughout Super Bowl LIV, randomly selecting one person positioned within the appropriate square for each […]

Anheuser Busch will air four 60-second ads in Super Bowl LIV

AB InBev will air a humorous 60-second Bud Light/Bud Light Seltzer combo spot, a 60-second Budweiser ad, a 60-second commercial for Michelob Ultra and another 60-second ad for its organic beer Michelob Pure Gold.

SodaStream announces 2020 Super Bowl LIV ad

SodaStream (which is now owned by Pepsico) announced it will have a :30 second commercial to promote SodaStream’s ability to help the environment by cuttin out single use plastic. The ad will be directed by Bryan Buckley who directed their 2014 ad that starred Scarlet Johansson.

P&G’s Olay brand returns to 2020 Super Bowl LIV with new ad

Olay is returning to the Super Bowl in 2020 with a new :45 second fourth quarter ad that will star an all female cast and will be created by a female led agency Badger & Winters. Olay’s 2019 Super Bowl debut ad starred Sarah Michelle Gellar in “Killer Skin”

Mike Bloomberg buys 60-second national Super Bowl spot

Mike Bloomberg’s campaign has purchased a 60-second ad to air nationally during the Super Bowl. The ad was purchased in part to counter what was expected to be a 30-second national spot purchased by the Trump campaign. Each are spending $10 million for 60 seconds of airtime during the Super Bowl. Read more at CBS […]

Super Bowl Broadcast News

Thirty-second spots during the 2020 Super Bowl (LIV) are selling for approx. $5.6 million, which is up ~$600,000 from 2019. The Super Bowl will be broadcast on FOX from Hard Rock Stadium in Miami Gardens, Florida.. on Feb. 2, 2020. (Kickoff time is approx 6:30pm) The Pepsi sponsored halftime entertainment will be Jennifer Lopez and Shakira.

Last Year’s Ratings

Neilsen Ratings 2019: According to results from The Nielsen Company, the broadcast of Super Bowl LIII (2019) on CBS was the least watched Super Bowl in the last 11 years. The game had an average audience of 98.2 million viewers, and had a preliminary 41.1 U.S. household rating.

When it comes to the social nature of the game, in the U.S., there were 32.3 million social media interactions across official Facebook, Instagram and Twitter accounts and fan Twitter accounts about Super Bowl LIII on CBS on Feb. 3, 2019.

The top social minute of the telecast on Twitter occurred at 8:23 ET p.m., during which 171,000 Twitter interactions were sent as fans reacted to the halftime show performance wrapping up. The second most social minute occurred after the game at 10:09 ET p.m., during which 102,000 Twitter interactions were sent discussing the Patriots’ victory over the Rams. The third most social moment occurred at 9:34 ET p.m., when nearly 74,000 Twitter interactions were sent about the Patriots scoring the first touchdown of the night.

The New England Patriots’ social media accounts generated 5 million interactions across Facebook, Instagram and Twitter, 76% of their engagement came from their Instagram handle. In comparison, the Los Angeles Rams saw 630,000 interactions across their Facebook, Instagram and Twitter accounts, with 73% of their engagement coming from their Instagram handle.

Watch the Ads of the 2019 Super Bowl 53 (LIII) or pick a year from the drop down at the top of this page to find your favorite ad from the Super Bowl.

See our cost breakdown for advertisements and ratings for every year of the Super Bowl.