Big Winners on a Big Night
Rocket Mortgage was the big winner of the night, according to USA Today’s Ad Meter. The company took both the No. 1 and No. 2 slots, the first time a brand has done so since Budweiser won both honors 14 years ago, Ad Age’s Adrianne Pasquarelli writes.
Mtn Dew’s ad promoting its new watermelon variety, won iSpot.tv’s ranking of digital activity across Facebook, Twitter and YouTube. But there’s a caveat—the ad was meant to encourage viewers to count all of the bottles that appeared in the commercial and to tweet their guess for a chance to win $1 million, so social activity was always going to be high for this one.
At No. 2 was Amazon’s Alexa spot, which leveraged Michael B. Jordan’s star power, and has the most earned views (more than 8 million) online.
Amazon’s ad was also the most watched on YouTube as of 10 p.m. EST Sunday night, and it won The Clio Award for most creative Super Bowl LV spot.
According to Ace Metrix consumer surveys, Cheetos’ “It wasn’t me” was the funniest Super Bowl commercial, while Indeed’s “The Rising” was the most empowering.