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Jeep Gets Record Views Without Super Bowl Expenditure

A Jeep spot released in advance of the Super Bowl has “shattered” the automaker’s online record by garnering over 106 million views.  And the eight commercials released as part of Fiat Chrysler Automobile’s “Big Game Blitz” digital and social strategy have aggregated more than 169 million views — well beyond the estimated viewership for the game […]

Around the Web: Super bowl ads left much to be desired

From the disappointing SpongeBob SquarePants tribute at halftime to the boring and frustrating game between the Patriots and the Rams — the lowest-scoring game in Super Bowl history — it is easy to see why fans were excited for the next round of commercials. However, fans should have been equally disappointed by the ads that were neither funny nor […]

Why This Year’s Super Bowl Ads Were ‘Meh’

If the Super Bowl is the culmination of a year of great football, then Super Bowl commercials are the pinnacle of great marketing. At least they should be. But the ads for this year’s big game, which cost a reported $5 million per 30-second spot, were decidedly lackluster (a word many also used to describe […]

Lowest-rated Super Bowl in a decade

Super Bowl 53 (LIII) drew an overnight rating of 44.9/68 share, the lowest-rated Super Bowl since the Pittsburgh Steelers-Arizona Cardinals matchup a decade ago. The 44.9 for SBLIII marks a 5 percent drop in viewership over last year’s Patriots-Philadelphia Eagles game (47.4 rating), and a nearly 10 percent drop over Super Bowl XLIX, when the […]

Microsoft’s moving Xbox ad was the best thing about the Super Bowl

Super Bowl 53 has come and gone and, for me at least, there was one clear highlight. This Microsoft commercial: Essentially a commercial for Microsoft’s Xbox Adaptive Controller, this ad follows up on an earlier ad from the Christmas period, which highlights young kids with limited mobility playing video games. It’s incredible. It tells the story of kids with limited […]


Super Bowl Ads: From The Silly To The Serious The Latest: Bud Light Irks Corn Industry With Super Bowl Ads Washington Post union leader blasts company for high-dollar Super Bowl ad Super Bowl Ads 2019: Stunts, Self-Deprecation And Celebrity Sightings Super Bowl ads: Who scored and who wasted their money Super Bowl ad from Washington […]

The 10 best Super Bowl commercials, from Pepsi’s self-own to the one good Bud Light ad

Super Bowl commercials played it safe this year: light on the political commentary, heavy on the celebrity spokespeople. There weren’t even that many puppies and babies, unless you count the creepy TurboTax baby robot that longed to become an accountant. But what we lacked in cute animals, we made up for in ‘90s nostalgia, from […]

Super Bowl Ads: The Good, The Bad, The Ugly

The game was a low-scoring snooze, and Maroon 5’s half-time show exuded strongly bleached blandness, leaving the ads our last best hope to avoid total Super Bowl viewing disaster. Here are the ads that rose to the occasion, and those that did not: THE  GOOD: Andy Warhol Wins Big year for Andy Warhol who was paid […]

Super Bowl Ads: YouTube Reveals Top 10 Most-Viewed Spots

One of the big winners out of Super Bowl LII’s advertising blitz: Amazon’s spot showcasing the Alexa voice assistant, which generated the most views on YouTube as of early Monday. Big movie trailers and TV shows also hit the top 10 most-viewed Super Bowl , according to YouTube . As of 1 a.m. Eastern on […]

The Best and Worst Super Bowl Ads

The lead-up to the Super Bowl normally brims with discussion of the ads teased in advance online. This year, that conversation got drowned out by a string of insane political events. The only spots that broke through the Trumpiandin in the days before the game were those that tackled immigration as a theme: one from […]

These Brands Won the Super Bowl Ad Blitz

Consumer brands and cars were among the big winners during the broadcast of Super Bowl LI. Coca-Cola (KO), Budweiser, Hyundai and others capitalized on TV’s biggest stage with ads that generated the most buzz online, according to data from YouTube and TD Ameritrade (AMTD). TD Ameritrade, a sponsor of the NFL, found that Coca-Cola won […]

Forget Popularity: These Super Bowl Ads Achieved Marketers’ Business Objectives

The confetti has barely been swept off the Levi’s Stadium turf, and the ad forensics are underway. Which ads were most and least liked? Which used a celebrity best? How did the ads differ from last year? The answers are always interesting, but rarely consequential nor predictive of marketplace success. Because the wrong questions are […]