How brands are navigating the ‘riskiest Super Bowl ever’

A Super Bowl spot has always been a precarious investment. But given all of the current factors, participating this year could be the riskiest play of all. While some of the biggest brands are sitting out. Others are ready to step up and be the winners. For the first time ever, the brands sitting out […]
2020 HYUNDAI – Smaht Pahk

2020 HYUNDAI – Smaht Pahk

It’s not a ghost car, it’s just wicked smart. Sorry, we meant smaht. Watch this year’s big game commercial and see how Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz react to one of the Sonata’s newest and smartest features: Remote Smart Parking Assist. All while paying homage to their beloved Boston. […]

John Legend and Chrissy Teigen in 2020 Genesis Super Bowl Ad

Time to give old luxury a wake-up call. Watch as our Genesis spokescouple John Legend and Chrissy Teigen put old luxury on ice in this year’s Super Bowl commercial. #GenesisUSA #2020SuperBowl #SUV Subscribe to Genesis USA: Learn more about the Genesis here: Learn more about Genesis USA: Website: Facebook: Twitter: […]

Hyundai’s Super Bowl LIV Commercial to Star Chris Evans, John Krasinski, Rachel Dratch and David Ortiz

Those looking to be entertained by the Super Bowl commercials this year will be treated to a star-studded, Boston-themed spot from Hyundai. The 60-second comedic ad that will run in the first quarter of the game will feature a cast of well-known Boston celebrities including Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz. The […]

Hyundai Shopper Assurance Ad during Super Bowl LIII Starring Jason Bateman

Hyundai Shopper Assurance has transformed the car buying process, providing customers with a frictionless, efficient and transparent experience. Roughly one year after the program was rolled out to Hyundai dealers nationwide, and after receiving positive feedback from customers and dealers, Hyundai is starting national advertising for the program. This will begin during the biggest day in […]

2018 HYUNDAI – Hope Detector

What if metal detectors detected something more? See how we surprised our Hyundai owners at this year’s Super Bowl LII. Learn more about our greatest feature. SUBSCRIBE to Hyundai: About Hyundai: Welcome to the official Hyundai YouTube channel. Subscribe to see our vehicle tours, walkarounds, commercials, how-to’s and latest videos: Follow Hyundai: […]

Hyundai Rolls Out Marketing Plan for Super Bowl LII

After a decade of Super Bowl advertising experience and coming off two incredibly successful campaigns in a row, Hyundai is again returning to the Super Bowl with in-game advertising and experiential activations in Minnesota. As the official car and SUV of the NFL, Hyundai has a fully integrated and multidimensional Super Bowl LII campaign that […]

Hyundai’s Super Bowl commercial will be filmed after kickoff

When Hyundai Motor America told the NFL about the concept for its Super Bowl ad, it told the league the best moments at this year’s game would happen off the field. “Believe me, that wasn’t an easy comment to make to the NFL,” says Eric Springer, chief creative officer of the ad agency Innocean USA. […]